Does Teeth Whitening Toothpaste Work?

Written by Dr. Brian Harris

September 04, 2023

We often get asked the question, ‘Does teeth whitening toothpaste work?’.

Based on our first hand experience, teeth whitening toothpaste is one of the most cost-effective and simplest methods of earning that pearly-white smile. 

They typically contain mild abrasives or polishing agents that help scrub away stains caused by things like coffee, tea, wine, tobacco, and certain foods. It can effectively remove surface stains and promote a slightly brighter appearance for your teeth. 

To fully understand how effective teeth whitening toothpaste is, we’ll dive into its many benefits to help you decide if teeth-whitening toothpaste works for you.

What this article covers:

How Does Teeth Whitening Toothpaste Work?

Studies show that whitening toothpaste is clinically proven to remove extrinsic stains and whiten teeth effectively. 

does toothpaste whiten teeth

It does this by: 

  • Using abrasives along with other whitening products like our whitening mouthwash and  whitening tooth powder to scrub away surface stains, like those from coffee or tea, to brighten your teeth 
  • Using bleaching agents to break down deeper stains  
  • Using detergents that prevent the formation of new stains 
  • Using minerals to strengthen your enamel and protect against future stains and cavities

What's In Our Whitening Toothpaste?

Let’s take a closer look at the ingredients in SNOW’s teeth whitening toothpaste that make it so effective at removing stains and promoting oral health: 


Our Daily Whitening Toothpaste includes hydrogen peroxide, a bleaching agent that’s used in both over-the-counter and professional treatments. 

do teeth whitening toothpastes work


This is an essential ingredient in SNOW whitening products. Tooth enamel mainly comprises hydroxyapatite, a mineral that helps maintain strong and healthy teeth. Hydroxyapatite particles in toothpaste act as a polishing agent. It fills in micro-roughness and fine cracks, helping smooth the tooth surface and reducing the accumulation of stains and plaque.


Bromelain is a pure plant enzyme shown to reduce stains on tooth enamel. This helps light to reflect off of the enamel surface, giving the appearance of a whiter smile. Bromelian is an effective active ingredient in our whitening toothpaste. 


Kaolin is a naturally-layered silicate mineral. The white clay is an ideal whitening and gentle polishing agent for toothpaste. It’s a safe and effective cleaning agent and is proven not to harm enamel or gums.

Malic Acid 

Malic acid is an organic alpha hydroxy acid found in many fruits, including apples. In toothpaste, malic acid acts as a gentle abrasive, aiding in the removal of stains on teeth caused by foods, beverages, and other external factors. Malic is mild compared to more aggressive teeth whitening methods, making it suitable for daily oral care.

does toothpaste actually whiten teeth

9 Benefits Of Our Teeth Whitening Toothpastes

SNOW’s range of teeth whitening toothpastes are popular with anyone looking to brighten their smiles, and it offers several benefits like: 

  • Removal Of Surface Stains

They contain mild abrasives and polishing agents designed to remove surface stains caused by coffee, tea, wine, tobacco, and certain foods. It’s also considered the best toothpaste for tetracycline-stained teeth or stains caused by other medications and your genetics. 

  • Convenience 

Our daily toothpaste whitening solution can be easily incorporated into your daily routine. You can use it up to twice a day, which means you don't need to set aside extra time or wear trays or strips like other whitening methods.

  • Preventive Benefits

Our whitening toothpaste also contains hydroxyapatite, which strengthens tooth enamel and protects against future cavities. Our findings show that by strengthening the enamel, the teeth are better protected against plaque, which can cause cavities and gum disease.

  • Safe Ingredients

Unlike other teeth whitening methods, our is gentle on the teeth and gums, making it the best teeth-whitening toothpaste for sensitivity. We use clean and safe ingredients and do not include fluoride or sulfates.

how does toothpaste whiten teeth

  • Regular Maintenance

Using tooth whitening toothpaste as part of your daily oral care routine can help maintain the results of professional teeth whitening treatments or other whitening procedures.

  • Effective Whitening 

Our toothpastes work gradually over time, resulting in a more natural-looking whitening effect than sudden, dramatic changes in tooth color.

  • Prevention of New Stains 

Hydroxyapatite particles contribute to a smoother tooth surface and form a protective barrier. This reduces the opportunity for stains and plaque to accumulate. This can help prevent future discoloration and maintain the whiteness of your teeth.

  • Non-Invasive 

Using tooth whitening toothpaste is a non-invasive way to improve the appearance of your teeth. It doesn't involve any chemicals or treatments that alter the structure of your teeth.

  • Cost-Effective 

If you’re looking for a budget-friendly way to whiten your teeth, our SNOW teeth whitening kit is more affordable than professional whitening treatments making it an attractive option. Plus, our tooth whitening toothpaste tube lasts up to one month when used twice a day.

Our Other Over-the-Counter Bleaching Products

Aside from our whitening toothpaste, we have plenty of other at-home options that are affordable and effective at whitening your teeth. Let’s take a look at some of them:

Teeth Whitening Strips

Our teeth whitening strips are popular for achieving a brighter smile. They’re thin, flexible plastic strips coated with a whitening gel containing peroxide-based bleaching agents. They conform to the shape of your teeth, and you apply them directly to the front surface.

can you whiten your teeth with toothpaste

Whitening Mouthwash

After putting it to the test, our whitening mouthwash reduces surface stains and enhances tooth whiteness. It contains hydrogen peroxide to break down stains and enhance your smile. 

Teeth Whitening Foam

Our teeth whitening foam is convenient, doesn't need trays or strips, and can be easily incorporated into your regular brushing routine. 

does toothpaste make teeth whiter

If you’re wondering, ‘Does teeth whitening foam work?’, then yes, it does. Just apply our teeth whitening foam to your teeth while using our teeth-whitening toothbrush. It will start frothing and spreading across the surface of your teeth for an even whitening effect. 


Teeth whitening toothpaste works well and is a valuable addition to your oral care routine. It offers the convenience of daily stain removal and delivers the same dramatic results as professional treatments at a fraction of the cost. 

If you're looking to use teeth-whitening toothpaste, choose a reputable brand like SNOW. We love white teeth just as much as you do, and our teeth whitening product selection will have you smiling widely and brightly in no time. 

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