Purple Teeth Whitening Powder
Clinicians' Choice

339 clinicians share this on FrontrowMD without compensation.

Purple Teeth Whitening Powder Purple Teeth Whitening Powder Purple Teeth Whitening Powder Purple Teeth Whitening Powder Purple Teeth Whitening Powder Purple Teeth Whitening Powder Purple Teeth Whitening Powder

Purple Teeth Whitening Powder

Purple shampoo for your smile. SNOW® Instant Purple Teeth Whitening Powder cancels yellow tones the same way purple shampoo cancels brass in blonde hair. Sprinkle or dip onto your loaded brush. Brush. Rinse. Teeth look visibly brighter, instantly.

This peroxide-free booster works with any toothpaste and is formulated with Hydroxyapatite (HAp), the mineral your enamel is built from, to support your smile.

Use it before a date, a meeting, or a Monday.

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      Add to Your Ritual

      Nano-Hydroxyapatite Toothpaste
      $10.00
      SNOW® Dissolving Purple Teeth Whitening Strips
      $49.00
      SNOW® Purple Color Correcting Toothpaste Tablets | Instant Brightening
      $15.00
      Instant Teeth Brightening Purple Serum - SNOW® Oral Care
      $22.00
      How to Use

      1. Sprinkle a small amount directly onto your toothpaste, or lightly dip a damp toothbrush into the powder.

      2. Brush thoroughly for two minutes, covering all surfaces.

      3. Rinse and smile.

      Pro tip: Use with SNOW® Nano-Hydroxyapatite Toothpaste for best results

      Ingredients

      Calcium Dihydrogen Phosphate, Silicon Dioxide, Calcium Carbonate, Hydroxyapatite, Mica, Titanium Dioxide, L-tert-Leucine, Sodium Bicarbonate, Xylitol, Xanthan Gum, Magnesium Stearate, Oat Starch, Theobroma Cacao Extract, Eucalyptus Globulus Leaf Extract, Magnolia Acuminata Bark Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sodium Saccharin, Menthol, Flavor (Lavender), Sodium Benzoate, CI 42090, CI 16035.

      Disclaimer

      KEEP OUT OF REACH OF CHILDREN.

      For ages 12 and up. For use on natural teeth only. Not recommended for use by pregnant or breastfeeding women. Do not use if you have gum disease, oral ulcers, or are allergic to any listed ingredients. Discontinue use and consult a dentist if you experience pain, discomfort, or sensitivity. Avoid contact with eyes. Do not use within two weeks of dental procedures.

      Please note that ingredient lists may change or vary from time to time. Please refer to the ingredients listed on the product packaging you receive for the most up to date list.

      RESULTS MAY VARY.

      Purple Teeth Whitening Powder

      Purple Teeth Whitening Powder

      ★ 4.9 (42)• or 4 x with Shop Pay

      The Hollywood Reporter
      Cosmopolitan
      Forbes
      Billboard
      Byrdie
      Askmen
      Essence
      Marie Claire
      New York Post
      Wired
      Oprah Daily
      BussFeed
      GQ
      The Hollywood Reporter
      Cosmopolitan
      Forbes
      Billboard
      Byrdie
      Askmen
      Essence
      Marie Claire
      New York Post
      Wired
      Oprah Daily
      BussFeed
      GQ
      The Hollywood Reporter
      Cosmopolitan
      Forbes
      Billboard
      Byrdie
      Askmen
      Essence
      Marie Claire
      New York Post
      Wired
      Oprah Daily
      BussFeed
      GQ

      Made for real life.

      removes surface stains
      removes surface stains

      Coffee, wine, and everyday buildup don't stand a chance. Whitening that works right where stains show.

      fits your routine
      fits your routine

      Simple steps that fit your day. Brighten at home or on the go — no trays, no mess, no waiting rooms.

      sensitive friendly
      sensitive friendly

      Whitening without the wince. Gentle formulas designed for comfort, even on sensitive teeth and gums.

      “I saw this on social media and was doubtful at first. Started seeing a difference in about 3 days.”
      — Bob J.
      “Only products that have worked for me! And no sensitivity!! AMAZING!!”
      — Michelle N.
      “It works. I've been using SNOW for years!”
      — Cathy C.
      “I saw a difference the first time. I used it for 14 days straight and my teeth are sparkling white.”
      — Joanna W.
      “I have seen a difference in just a few days. Easy to apply. Will be buying more.”
      — Debbie W.
      “I am more than impressed …”
      — Donna H.
      4.8 average across SNOW®
      15k+ verified reviews across SNOW® ✓
      2.5M+ smiles brightened

      chosen with intention

      Beautiful Ingredients.

      Every ingredient is chosen with intention to whiten effectively, support enamel, and leave your smile feeling fresh.

      Purple Teeth Whitening Powder
      Hydroxyapatite (HAp)

      A biomimetic mineral form of the same ingredient that naturally makes up 97% of your teeth material and 70% of your dentin. HA has been the subject of significant research for decades with a wide variety of potential benefits across dentistry and oral care.

      Blueberry Extract

      Pulled from blueberries, known for their antioxidant rich profile. Superfood energy in your oral beauty routine.

      Cocoa Extract (Theobroma Cacao)

      An extract from cocoa beans, known for the antioxidant rich plant compounds also found in dark chocolate. Indulgent, unexpected, premium in oral care.

      Magnolia Bark Extract

      An extract from magnolia bark with over 2,000 years of use in traditional herbal practice. Calming & aromatic.

      Eucalyptus Leaf Extract

      Pulled from eucalyptus leaves, known for freshening breath. Bright, crisp, naturally herbal.

      Lavender

      From lavender flowers, known for their calming aroma. Bringing a floral finishing to your wellness ritual.

      Xylitol

      A natural sweetener from fruits, vegetables, and birch trees. Sweet on your tongue, invisible to oral bacteria. Decades of dental research backs it.

      Mica

      The naturally occurring mineral behind luminous makeup formulas. Known for its soft shimmer. Adds an instant glow finish.

      whiten.

      Visibly lifts surface stains.

      support.

      Supports the appearance of healthy enamel.

      comfort.

      A soothing feel, gentle by design.

      Which formula is right for you?

      Extra Strength

      Visible results, fast.

      • Coffee, wine & tea stains The stubborn ones
      • Noticeable results Within first few uses
      • Enamel Safe Part of your daily routine
      • Already whitened before, ready to go stronger
      Shop Extra Strength

      Sensitive

      Gentle, everyday whitening.

      • Sensitive teeth or first time whitening
      • Prefer a gradual approach Comfort first
      • Support enamel while whitening
      • Daily routine ready
      Shop Sensitive

      Purple

      Instant optical brightness

      • Immediate Results For life's big moments
      • Instant optical brightness Great before events
      • Social-first TikTok and Gram-worthy results
      • Already whitening Want the next level
      Shop Purple
      All Reviews
      across SNOW® products

      “The BEST! ”

      — Amanda S.

      “I absolutely love it.”

      — Amber T.

      “Invest in your Dental Health”

      — Benny T.

      “Best Teeth Whitening”

      — Carol T.

      “It works. I've been using SNOW for years!”

      — Cathy C.

      “I am more than impressed ... ”

      — Donna H.

      “Amazing results in a very short time!”

      — Jennifer F.

      “Whiter in just three sessions!!”

      — Joelle

      “Best product for ON THE GO”

      — Jordan H.

      “Easy to use no sensitivity”

      — Karen O.

      “I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”

      — Katherine I.

      “OBSESSED The best teeth whitening product I have ever used !!! ”

      — Kavanna H.

      “Great product my teeth have turned 5 shades whiter in just a couple weeks!”

      — Noah

      “The “nano-hydroxyapatite” is a game changer.”

      — Phuong N.

      “ok wait… these actually work lol.”

      — Sarah

      “It works and is great for sensitive teeth like mine!”

      — Tiffani

      “The BEST! ”

      — Amanda S.

      “I absolutely love it.”

      — Amber T.

      “Invest in your Dental Health”

      — Benny T.

      “Best Teeth Whitening”

      — Carol T.

      “It works. I've been using SNOW for years!”

      — Cathy C.

      “I am more than impressed ... ”

      — Donna H.

      “Amazing results in a very short time!”

      — Jennifer F.

      “Whiter in just three sessions!!”

      — Joelle

      “Best product for ON THE GO”

      — Jordan H.

      “Easy to use no sensitivity”

      — Karen O.

      “I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”

      — Katherine I.

      “OBSESSED The best teeth whitening product I have ever used !!! ”

      — Kavanna H.

      “Great product my teeth have turned 5 shades whiter in just a couple weeks!”

      — Noah

      “The “nano-hydroxyapatite” is a game changer.”

      — Phuong N.

      “ok wait… these actually work lol.”

      — Sarah

      “It works and is great for sensitive teeth like mine!”

      — Tiffani
      ritual.

      the daily

      Smile ritual.

      clean.

      1

      Start with a clean foundation. Removes surface stains and preps enamel for maximum serum absorption.

      Shop Toothpaste

      boost.

      2

      Color-correcting violet pigment neutralizes yellow tones on contact. Visibly brighter the moment you rinse.

      Shop Powders

      whiten.

      3

      Precision serum application exactly where you need it. Lift stains, brighten enamel, freshen with every use.

      Shop Whitening Pens

      glow.

      4

      Keep the glow going overnight. A slow-release formula that works while you sleep — brighter by morning.

      Shop Purple

      See why thousands choose snow

      Not all whitening solutions are created equal. Discover what makes Snow a smarter, safer choice for achieving a brighter smile.

      Traditional Whitening
      Gentle on enamel Yes No
      Designed for sensitive teeth Yes No
      Dentist-inspired formulas Yes No
      Professional results at home Yes No
      Complete whitening system Yes No
      Easy daily maintenance Yes No

      Real results.

      Individual results may vary. Photos from verified Snow customers. No filters applied.

      Questions? We have answers.

      How does the Magic Whitening Toothpaste Booster Powder work?

      This powder adds natural physical whitening agents to your toothpaste. These mildly abrasive ingredients gently polish away unwanted surface stains, leaving your teeth looking visibly brighter after every use.

      How is this powder different from other teeth whitening solutions?

      Most whitening products require extra steps, trays, or strips. This powder works with the toothpaste you already use. Just sprinkle it in, brush like normal, and get a visibly brighter smile without adding anything new to your routine. The easiest upgrade to your daily smile ritual.

      Will this powder cause any sensitivity?

      This formula is free of peroxide and designed to be gentle enough for regular use. As with any oral care product, we recommend starting with a few uses per week to see how your teeth respond. If you have specific concerns, we suggest checking in with your dentist.

      Reviews for Purple Teeth Whitening Powder

      4.9
      Rated 4.9 out of 5 stars
      Based on 42 reviews
      Slide 1 selected
      42 reviews
      • EM
        Erika M.
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? First use
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Great product!

        I purchased the Purple Brightening Magic Nooster and I immediately saw results!

        My teeth are fairly white but after drinking coffee in the morning they can become stained and dull looking. This “newer” product is a winner in my book!!

      • RE
        Ron E.
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 4-6
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? Some but not bad
        Rated 5 out of 5 stars
        Great

        Works awesome

      • A
        Angelie
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        My Tooth Whitening Upgrade

        Okay, so I wasn’t expecting much—but this stuff is kind of amazing. I mix a little with my regular toothpaste, and boom, brighter teeth almost instantly. The purple powder looks wild, but it actually helps tone down yellow stains (like purple shampoo for hair!).

        No weird taste, no sensitivity, and thanks to the hydroxyapatite, my teeth feel stronger too. It’s low-effort, high-reward. Definitely keeping this in my routine

      • SM
        Sheri M.
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? First use
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Magic purple powder

        If you want to see stains lifted off your teeth grab this magic purple powder. It’s been my favourite ever since I started using it.

      • RS
        Robert S.
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Holy S*%#

        Honestly wasn't expecting much but this stuff suprised me.

      • S Profile picture for Siera
        Siera
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Best teeth whitening product

        Honestly I already have pretty white teeth. I couldn’t find anything else to help get my teeth the shade I wanted them until I found this. Just after 2-3 uses I can already see a difference.

      • RO Profile picture for Rachel O.
        Rachel O.
        I recommend this product
        How many shades whiter are your teeth? 7-10+
        What are your teeth staining habits? All of the above
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Keeps my teeth EXTRA white

        This is my new favorite teeth whitening! I don’t have to put those strips on my teeth, I can just brush with this purple powder and my teeth turn white!

        SO Profile picture for SNOW® Oral Care
        SNOW® Oral Care
        1 year ago

        A bright smile and a happy customer—nothing makes us happier! Thank you for your 5-star review! Email us at support@trysnow.com for a little something special!

      • N
        NByN
        Verified Buyer
        I recommend this product
        Rated 5 out of 5 stars
        Loving it!

        SNOW truly has another great product on their hands. I am loving this toothpaste booster powder. It is compact and travel friendly, but packs a punch with performance. I also really like the lavender and mint flavoring.

      • 30-Day Smile Guarantee Love it or send it back
      • Delivers in 3-5 days Expedited Options