Created by Dr. Brian Harris (DDS) and trusted by millions worldwide, our products address yellowing, staining, and discoloration—common issues that come with age, lifestyle habits, and biological factors. Traditional whitening agents often lead to teeth sensitivity, but we've revolutionized the process. Our goal is to turn back the clock, reveal your most confident self, and give you more reasons to smile with products that not only work better together but are also gentler on your teeth. Achieve a radiant smile as white as SNOW.

A healthier you begins with a healthier smile. What goes in your mouth matters. Too often, companies make their process and formulations intentionally confusing to keep their customers from knowing what’s going on. We’re proud of the products we’ve put together with no unnecessary ingredients and with holistic oral health in mind.

Before we launched Snow in 2017, whitening was painful, time-consuming, expensive, and detrimental to enamel. We believe a confident, whiter smile should be fuss-free, affordable, and feel like a spa day self-care ritual. This is why we invented oral care essentials with simple and clean ingredients to help repair your enamel. From our formulas to flavors, familiar whitening options to cutting-edge innovation — Snow was built to make whitening oral care accessible and uncomplicated.

In the office, a confident smile is Dr. Brian's end goal with every patient that leaves the chair. But all dentists know that a confident smile goes much deeper than a set of pearly-whites. Fresh breath and a healthy mouth can make a huge difference in the way you feel about your smile. Our products are formulated in-house by Dr. Brian to deliver professional level results - guaranteed.