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Whitening Devices

How do I use SNOW® Teeth Whitening Kit?

The mouthpiece can plug into a variety of devices. Find the appropriate plug and plug in the mouthpiece. Brush your teeth and apply serum to the front of teeth. It may take a few turns for the serum to come out the first time. Apply using the brush at the top of each tooth and brushing down towards the bottom of the tooth.

Place the mouthpiece in your mouth and wrap lips loosely around the device. Use for 9 to 30 minutes. Remove the mouthpiece (you may also spit out excess saliva here), unplug, and rinse with water. You may also use a gentle hand soap on the device for extra cleaning. Dry off, replace into holder, and store.

Use once a day for 21 days, then for touch ups as needed after - we recommend two times a week at least.

There are two strengths of serum in the kit, regular and maximum strength. This allows you to customize the level of whitening to your liking.

How do I use SNOW® Wireless Teeth Whitening Kit?

Apply the whitening serum using the brush tip applicator onto your teeth (like painting a picket fence). Then, put in your mouthpiece and connect to start the whitening session. After whitening, rinse your mouth and the mouthpiece with warm water. You do not need to avoid wine, coffee, or soda after whitening with Snow®.

We recommend brushing before you whiten and you may whiten for as long as 30-minutes per session, two-times per day for faster results.

You may need to twist the whitening wand 20-30 times for the first use in order for the whitening gel to come out

Store the whitening wands in the fridge to help them maintain their strength.

How do I clean the mouthpiece?

Remove the mouthpiece after use, unplug, and rinse with water. You may also use a gentle hand soap on the device for extra cleaning. Dry off, replace into holder, and store.

How do I apply the serum?

How much serum do I need to use per session?

Every person will apply the serum differently but we recommend you use enough to coat each tooth without any clumping or dripping.

How do I twist the wands?

How much serum should I use?

How do I avoid too much saliva when whitening?

Too much saliva during the whitening process can be a hassle. Everyone is different and produces different amounts of saliva. The easiest thing to do if you find yourself with too much is simply remove the mouthpiece and spit. Relaxing during the process may help reduce excessive saliva, as well as keeping the tongue relaxed and back in the mouth.

Why is my serum leaking?

The serum is in an airtight container in order to keep the product fresh and effective. Because of this, it can take awhile to start, or “prime,” the product the first time it is used. This can cause the serum to continue to leak out after use. We recommend you go slowly and do just a few turns at a time so the product does not continue to expel after use. You can also wipe your brush with a clean tissue to remove any excess product.

What is the shelf life of the serum?

The shelf life of the serum is two years.

Can I whiten my teeth even if I had some dental work done?

SNOW® was developed to whiten natural enamel. Surface staining may be lifted from non-natural enamel using SNOW® on dental fillings, crowns, and veneers, but the original shade of the dental work will not be changed.

What is the difference between the standard serum and the extra strength serum?

The extra strength is the strongest serum available. Use it for faster results.

How often should I use the product and for how long?

You can use it for 9-30 minutes each day for 21-30 days straight. If you have sensitivity, then take a break for 1-3 days, and continue.

How long do I have to wait before eating?

What is beneficial about red light therapy?

Red light has been known to kill bacteria in the mouth, as well as reduce pain and inflammation.

Please see our blog post with more information here.

What is the wattage of your light?

Less than 1 watt.

What are the wavelengths of your lights?

Blue - 460 - 462 NM; Red - 620 - 625 NM

Can I use while pregnant or breastfeeding?

While our products are safe while pregnant or breastfeeding, we always recommend speaking with your doctor first.

Does your product cause sensitivity?

While every tooth is different, we do formulate our products with sensitivity in mind. The majority of our customers do not experience sensitivity. We do offer a 100% results guarantee.

Whitening Toothpaste (Morning Frost - AM Paste)

What makes your toothpaste different from others?

Our toothpaste whitens while providing beneficial ingredients like coconut oil, aloe vera, and peppermint while our key ingredient in our toothpaste is hydroxyapatite. Teeth are made naturally from hydroxyapatite which allows the ingredient to more easily bind to enamel, helping to protect the teeth.

Our paste is formulated without SLS, parabens, alcohols, or triclosan, all of which can be harsh on teeth and the tissues of the mouth.

What is hydroxyapatite?

Hydroxyapatite is a naturally occurring mineral. It is bioactive, meaning that it can help bone and teeth grow. It is naturally found in teeth and is essential to the strength of the teeth. It has been found that using hydroxyapatite while brushing can help restore and remineralize your enamel.

Why doesn’t your toothpaste have fluoride?

While we absolutely believe that fluoride is beneficial we also believe that consumers have a right to choose to care for their teeth. The hydroxyapatite in our toothpaste has been shown to restore and remineralize tooth enamel.

Why doesn’t the toothpaste foam?

While not all foaming agents in toothpaste are harsh, many of them are. We used cleaning ingredients that foam less so that you still get clean, fresh teeth without any unnecessary irritation.

What is the flavor of the toothpaste?

Fresh, natural mint.

Is your toothpaste vegetarian/vegan?


Is your toothpaste gluten-free?

While our paste does not contain any gluten containing ingredients, it is not certified gluten-free.

What is the RDA of your paste?


Is your toothpaste approved by the American Dental Association (ADA)?

Currently the ADA only approves toothpaste with fluoride.

Whitening Toothpaste (Midnight Mist - PM Paste)

What is the difference between Midnight Mist and Morning Frost?

Midnight Mist is specially formulated for use at night. It has ingredients such as licorice root extract to help fight bacteria overnight, and lavender oil which is naturally soothing and antibacterial

Can I use Midnight Mist in the morning?

Absolutely! While formulated with nighttime-specific ingredients, you can use it any time of the day or night.

How many tubes should I buy?

In order to get free shipping, we recommend ordering at least 3 tubes of SNOW® toothpaste. The product lasts 18 months in storage and some customers use 1 tube faster than others.

The Magic Powder®

Is the tooth powder safe for veneers?

We have tested the Magic Powder for abrasivity on natural teeth. We recommend speaking with your dentist before use on veneers.

How do I use the Magic Powder®?

Magic Powder® can be used with any toothpaste. Apply your paste to your brush as normal. If you put water on your paste, do so before applying the powder. Sprinkle the powder on the paste and brush as normal.

How often can I use the Magic Powder®?

We recommend using it once per day up to four times a week. If you have sensitive teeth or weakened enamel we recommend your consult your dental care professional.

The Magic Strips® - Dissolving White Strips

How do I use the Magic Strips®?

Use one strip for top teeth and one for bottom. Remove from the individual sachet and apply the bottom edge of the strip just at your gum line. Wrap excess around the back of teeth. Let dissolve. Wait 15 - 30 minutes after they dissolve before eating or drinking.

Do I have to brush my teeth before using the Magic Strips®?

You do not have to brush your teeth but doing so may remove excess buildup before the treatment.

Can I move the strip after placing it on my teeth?

You can slightly adjust the strip immediately after placement but large movements are not possible, as the strip immediately adheres to teeth.

How long does it take for the strips to dissolve?

On average it takes 15 minutes to dissolve but will vary person by person. It may take up to 30 minutes.

What are the whitening ingredients in the strips?

Hydrogen peroxide

Can I use the Magic Strips® with the Whitening Kit?

The Magic Strips® are intended to be used on the go, for touch-ups, and maintenance. You can use them in conjunction with the kit treatments but do not use them at the same time as the mouthpiece. Please discontinue use if you experience sensitivity.

Can I use these on just my top/bottom teeth?

Absolutely! You can customize use to your needs.

How often can I use the Magic Strips®?

We recommend using one time per day for up to two weeks.

What time of day can I use the Magic Strips®?

Any time! Just wait 15 - 30 minutes before eating or drinking.

What is the flavor of the strips?

Fresh, natural mint with a hint of lavender.

Are the strips vegetarian/vegan?


Are the strips gluten-free?

While they do not contain any gluten containing ingredients, they are not certified gluten-free.

What if the strip gets on my gums?

We recommend minimal contact with the gums but some overlap should not damage gum tissues. If you experience pain or discomfort, please contact your dental professional.

Can I swallow when using the strips?

Yes, you can but you can also spit out excessive saliva when using, if you prefer.

What if I swallow the entire strip before it’s done dissolving?

The strips should adhere to your teeth naturally but if you swallow an entire strip and have stomach upset, please contact your healthcare professional.

How old do I have to be to use the strips?

Our products are designed for use with people who are 18 years old and older. For people 12 and older, consult your dentist.

How are these different from other white strips?

Most white strips have a backing plastic that must stay in place for the duration of the treatment and then be discarded. The Magic Strips dissolve on their own with no added hassle or waste. Our strips also whiten more rapidly and more effectively than other dissolving strips.

Can I use the strips if I have sensitive teeth?

Yes, but if you experience increased sensitivity please discontinue use and consult a dental professional.


Does SNOW® really work?

Here at SNOW® we stand behind our brand and products. Our results guarantee and 5-year warranty (on mouthpiece electronics) is one of the several reasons people have made the switch to SNOW® and continue to leave us 5-star reviews.

How do I activate my 5-year warranty?

Register on this link:

What makes SNOW® different?

At SNOW® we are a dynamic and evolving company that provides education to our customers for ultimate whitening results. We listen to our consumers and continually are working on inventing our products and engineering them to perfection.

We are an American company that has grown to have customers in over 16 countries worldwide. We focus on our customers. There is no other company with our system, our quality, or our customer service. Customer reviews and results speak for themselves. Be wary of any counterfeits and please report them to us at

How do payment plans work?

We have partnered with several providers including AfterPay, Sezzle & Klarna to offer ZERO 0% interest installment plans. Smile now, pay later with 4 easy payments. There are ZERO fees when choosing split payments.

How do I return my order?

How (and how soon) will I receive my refund?

How do I make an exchange?

When will my exchange order ship?

Can I use your products while pregnant or breastfeeding?

While our products are safe while pregnant or breastfeeding, we always recommend speaking with your doctor first.

Can children use your products?

Our products are designed for use with people who are 18 years old and older. For people 12 and older, consult your dentist.

Are your products enamel-safe?

Safety and efficacy are our main priorities. We always develop to the recommended FDA safety standards but if you have any specific concerns, please speak with your health care professional.

Are your products safe for dental work? (Braces, crowns, veneers, etc.)

We always recommend speaking with your dentist or health care professional before introducing a new product onto your dental work.

Do your products whiten dental work? (Braces, crowns, veneers, etc.)

Dental work is a different material than tooth enamel and is unlikely to be whitened with whitening products. Please speak to your dental professional.

Are you FDA approved?

All of our manufacturing facilities are FDA approved. The FDA does not provide approvals on individual products. They provide guidance on cosmetic products and labeling and they create requirements for OTC (over the counter) drugs.

Are you ADA (American Dental Association) approved?

Not yet but stay tuned! Currently, the ADA only approves toothpaste with fluoride.

Do you ship orders to the UK & EU? If so, how will orders be shipped?

Yes, we ship to the UK & EU. To get your order to you, we've partnered with Passport Shipping and they will be the Seller for all orders to the UK for orders under £135 and orders to the EU for orders €150 and Under.

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Love SNOW®

I love this and even my
Dentist and dental
hygienist asked me what
I use to whiten my teeth.
They said they were very

Our Customers
Love SNOW®

I love this and even my
Dentist and dental
hygienist asked me what
I use to whiten my teeth.
They said they were very

I have extremely sensitive
teeth and have never
found a whitening product
that does not affect the
sensitivity of my teeth...
until now!! Thank you SNOW!!

I bought it a month before
my wedding and used it
every day for 2 weeks, and
then every other day. My
teeth are at least 5
shades whiter and they
look great!


The Original Teeth Whitening Kit®
SNOW® Magic Whitening Strips
The LED Electric Whitening Toothbrush®