Whitening Devices

The mouthpiece can plug into a variety of devices. Find the appropriate plug and plug in the mouthpiece. Brush your teeth and apply serum to the front of teeth. It may take a few turns for the serum to come out the first time. Apply using the brush at the top of each tooth and brushing down towards the bottom of the tooth.

Place the mouthpiece in your mouth and wrap lips loosely around the device. Use for 9 to 30 minutes. Remove the mouthpiece (you may also spit out excess saliva here), unplug, and rinse with water. You may also use a gentle hand soap on the device for extra cleaning. Dry off, replace into holder, and store.

Use once a day for 21 days, then for touch ups as needed after - we recommend two times a week at least.

There are two strengths of serum in the kit, regular and maximum strength. This allows you to customize the level of whitening to your liking.

Apply the whitening serum using the brush tip applicator onto your teeth (like painting a picket fence). Then, put in your mouthpiece and connect to start the whitening session. After whitening, rinse your mouth and the mouthpiece with warm water. You do not need to avoid wine, coffee, or soda after whitening with Snow®.

We recommend brushing before you whiten and you may whiten for as long as 30-minutes per session, two-times per day for faster results.

You may need to twist the whitening wand 20-30 times for the first use in order for the whitening gel to come out

Store the whitening wands in the fridge to help them maintain their strength.

Remove the mouthpiece after use, unplug, and rinse with water. You may also use a gentle hand soap on the device for extra cleaning. Dry off, replace into holder, and store.

Every person will apply the serum differently but we recommend you use enough to coat each tooth without any clumping or dripping.

Too much saliva during the whitening process can be a hassle. Everyone is different and produces different amounts of saliva. The easiest thing to do if you find yourself with too much is simply remove the mouthpiece and spit. Relaxing during the process may help reduce excessive saliva, as well as keeping the tongue relaxed and back in the mouth.

The serum is in an airtight container in order to keep the product fresh and effective. Because of this, it can take awhile to start, or “prime,” the product the first time it is used. This can cause the serum to continue to leak out after use. We recommend you go slowly and do just a few turns at a time so the product does not continue to expel after use. You can also wipe your brush with a clean tissue to remove any excess product.

The shelf life of the serum is two years.

SNOW® was developed to whiten natural enamel. Surface staining may be lifted from non-natural enamel using SNOW® on dental fillings, crowns, and veneers, but the original shade of the dental work will not be changed.

The extra strength is the strongest serum available. Use it for faster results.

You can use it for 9-30 minutes each day for 21-30 days straight. If you have sensitivity, then take a break for 1-3 days, and continue.

Less than 1 watt.

Blue - 460 - 462 NM; Red - 620 - 625 NM

While our products are safe while pregnant or breastfeeding, we always recommend speaking with your doctor first.

While every tooth is different, we do formulate our products with sensitivity in mind. The majority of our customers do not experience sensitivity. We do offer a 100% results guarantee.

Whitening Toothpaste (Morning Frost - AM Paste)

Our toothpaste whitens while providing beneficial ingredients like coconut oil, aloe vera, and peppermint while our key ingredient in our toothpaste is hydroxyapatite. Teeth are made naturally from hydroxyapatite which allows the ingredient to more easily bind to enamel, helping to protect the teeth.
Our paste is formulated without SLS, parabens, alcohols, or triclosan, all of which can be harsh on teeth and the tissues of the mouth.

Hydroxyapatite is a naturally occurring mineral. It is bioactive, meaning that it can help bone and teeth grow. It is naturally found in teeth and is essential to the strength of the teeth. It has been found that using hydroxyapatite while brushing can help restore and remineralize your enamel.

While we absolutely believe that fluoride is beneficial we also believe that consumers have a right to choose to care for their teeth. The hydroxyapatite in our toothpaste has been shown to restore and remineralize tooth enamel.

While not all foaming agents in toothpaste are harsh, many of them are. We used cleaning ingredients that foam less so that you still get clean, fresh teeth without any unnecessary irritation.

Fresh, natural mint.


While our paste does not contain any gluten containing ingredients, it is not certified gluten-free.


Currently the ADA only approves toothpaste with fluoride.

Whitening Toothpaste (Midnight Mist - PM Paste)

Midnight Mist is specially formulated for use at night. It has ingredients such as licorice root extract to help fight bacteria overnight, and lavender oil which is naturally soothing and antibacterial

Absolutely! While formulated with nighttime-specific ingredients, you can use it any time of the day or night.

In order to get free shipping, we recommend ordering at least 3 tubes of SNOW® toothpaste. The product lasts 18 months in storage and some customers use 1 tube faster than others.

The Magic Powder®

We have tested the Magic Powder for abrasivity on natural teeth. We recommend speaking with your dentist before use on veneers.

Magic Powder® can be used with any toothpaste. Apply your paste to your brush as normal. If you put water on your paste, do so before applying the powder. Sprinkle the powder on the paste and brush as normal.

We recommend using it once per day up to four times a week. If you have sensitive teeth or weakened enamel we recommend your consult your dental care professional.

The Magic Strips® - Dissolving White Strips

Use one strip for top teeth and one for bottom. Remove from the individual sachet and apply the bottom edge of the strip just at your gum line. Wrap excess around the back of teeth. Let dissolve. Wait 15 - 30 minutes after they dissolve before eating or drinking.

You do not have to brush your teeth but doing so may remove excess buildup before the treatment.

You can slightly adjust the strip immediately after placement but large movements are not possible, as the strip immediately adheres to teeth.

On average it takes 15 minutes to dissolve but will vary person by person. It may take up to 30 minutes.

Hydrogen peroxide

The Magic Strips® are intended to be used on the go, for touch-ups, and maintenance. You can use them in conjunction with the kit treatments but do not use them at the same time as the mouthpiece. Please discontinue use if you experience sensitivity.

Absolutely! You can customize use to your needs.

We recommend using one time per day for up to two weeks.

Any time! Just wait 15 - 30 minutes before eating or drinking.

Fresh, natural mint with a hint of lavender.


While they do not contain any gluten containing ingredients, they are not certified gluten-free.

We recommend minimal contact with the gums but some overlap should not damage gum tissues. If you experience pain or discomfort, please contact your dental professional.

Yes, you can but you can also spit out excessive saliva when using, if you prefer.

The strips should adhere to your teeth naturally but if you swallow an entire strip and have stomach upset, please contact your healthcare professional.

Our products are designed for use with people who are 18 years old and older. For people 12 and older, consult your dentist.

Most white strips have a backing plastic that must stay in place for the duration of the treatment and then be discarded. The Magic Strips dissolve on their own with no added hassle or waste. Our strips also whiten more rapidly and more effectively than other dissolving strips.

Yes, but if you experience increased sensitivity please discontinue use and consult a dental professional.


Here at SNOW® we stand behind our brand and products. Our results guarantee is one of the several reasons people have made the switch to SNOW® and continue to leave us 5-star reviews.

At SNOW® we are a dynamic and evolving company that provides education to our customers for ultimate whitening results. We listen to our consumers and continually are working on inventing our products and engineering them to perfection.

We are an American company that has grown to have customers in over 16 countries worldwide. We focus on our customers. There is no other company with our system, our quality, or our customer service. Customer reviews and results speak for themselves. Be wary of any counterfeits and please report them to us at

We have partnered with several providers including AfterPay, Sezzle & Klarna to offer ZERO 0% interest installment plans. Smile now, pay later with 4 easy payments. There are ZERO fees when choosing split payments.

Return or exchange via the mail: Start by visiting our Returns Center. You can print a shipping label and drop off at the carrier listed on the label. You will receive an email when your return is received and your refund has been processed.

Once your items have been dropped off in the mail and scanned by the carrier, your refund will be initiated immediately. Please allow 5-9 business days for your refund to be processed by your bank.

Start by visiting our Returns Center. You will be able to choose your exchange online which will be shipped as soon as you drop off your item in the mail. If your exchange item goes out of stock before your original order is scanned via the carrier, your original order will be refunded. Exchanged items are processed once the returning items are received—not any time beforehand.

Once your return items have been dropped off in the mail, your exchange order will be placed and you will receive an email confirmation. If your exchange item goes out of stock before your original order is scanned via the carrier, your original order will be refunded. Exchanged items are processed once the returning items are received—not any time beforehand.

While our products are safe while pregnant or breastfeeding, we always recommend speaking with your doctor first.

Our products are designed for use with people who are 18 years old and older. For people 12 and older, consult your dentist.

Safety and efficacy are our main priorities. We always develop to the recommended FDA safety standards but if you have any specific concerns, please speak with your health care professional.

We always recommend speaking with your dentist or health care professional before introducing a new product onto your dental work.

Dental work is a different material than tooth enamel and is unlikely to be whitened with whitening products. Please speak to your dental professional.

All of our manufacturing facilities are FDA approved. The FDA does not provide approvals on individual products. They provide guidance on cosmetic products and labeling and they create requirements for OTC (over the counter) drugs.

Not yet but stay tuned! Currently, the ADA only approves toothpaste with fluoride.

International countries we ship to:
Åland Islands, Albania, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Botswana, Brazil, Brunei, Burkina Faso, Burundi, Cambodia, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Cyprus, Czechia, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong SAR, Hungary, Iceland, India (36 of 37 states), Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lesotho, Liechtenstein, Lithuania, Luxembourg, Macao SAR, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nepal, Netherlands, New Caledonia, New Zealand (16 of 17 regions), Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Cameroon, Réunion, Romania, Russia, Rwanda, St. Barthélemy, St. Kitts & Nevis, St. Lucia, St. Martin, Samoa, San Marino, São Tomé & Príncipe, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Singapore, Sint Maarten, Slovakia, South Africa (8 of 9 provinces - excludes Gauteng), South Korea, Spain, Sri Lanka, St. Vincent & Grenadines, Suriname, Svalbard & Jan Mayen, Eswatini, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Trinidad & Tobago, Turkey, Turkmenistan, Turks & Caicos Islands, Uganda, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, British Virgin Islands, Wallis & Futuna, Yemen, Zambia

Please send us an email! Our team is happy to help with any questions you may have! Please send us your name, SNOW order number, and your question or concern to, or please call us at 1 (800) 743- 8175. The hours of operation for customer service are Monday through Friday 9 a.m. to 5 p.m. (MST, Arizona time), excluding weekends and major holidays. Our customer service team will do their best to respond as quickly as possible, however, please allow 24-48 hours to receive a response. We are equipped to handle orders placed through, (excluding Prime), HSN, Fab Fit Fun, and Indiegogo. We can only do returns for, Indiegogo, and Amazon. Any orders placed through any other retailers need to be handled by their respective customer service teams.


To join SNOW REWARDS, SNOW’s loyalty program, simply click here. The link will take you to the Sign In page. Click the Sign In button. Fill out your information and click the Submit button. You will now be a member of Snow Rewards and receive 50 points.

Every time you purchase products on SNOW’s website,, you accrue one point or “Snowflake” for every dollar spent – minus any discounts used and before taxes and shipping costs have been applied.

In addition, simply by joining SNOW REWARDS you receive 50 points. And if you provide your Birthday information, write a Review, or Refer a Friend, you will receive an additional 50 points.

We also have other ways to accrue points during our special promotional periods where you can accrue 2X or 3X the points.

Once you have acquired 100 points you can redeem the points for a $10 Off Reward. Or you can bank your points for an even bigger Reward.

  • 100 points = $10 Off Reward
  • 200 points = $20 Off Reward
  • 300 points = $30 Off Reward
  • 400 points = $40 Off Reward
  • 500 points = $50 Off Reward

When you plan on using your SNOW REWARDS, you can either access your points via the Account icon in the upper right of the home page – next to the cart icon.

  • The link will take you to a Log In page
  • Once you have logged in and submitted the captcha “I am not a robot.”, you will be on the Account page.
  • Simply click on the SNOW REWARDS icon at the top and a SNOW REWARDS pop-up will appear.
  • The pop-up will show how many points you have accrued to date that are available for redemption.
  • Click on “Your Rewards”
    • The next screen shows you the number of SNOW REWARDS you can use at this time.
    • When you click on the arrow, it will automatically provide you with a discount code.
    • Copy and paste the code into your cart in “Promo Code” area.
  • Do NOT click on the arrow if you are not planning on redeeming your points as your points are automatically converted to a discount code to be used immediately.

When you provide your birthday information, the month and day, we will gift you 50 points. Then you will receive a special birthday offer around your birthday.

Give your friends and family a $10 store credit with your personal link and get $10 store credit when they make a purchase. To Refer a Friend, simply add their information in the “Refer Your Friends” link in the SNOW REWARDS pop-up. We’ll take care of the rest.

By accruing points you will be able to discount future purchases once you've accrued 100 points or more. By signing up (50 points) and providing birthday information (50 points) you will have already reached 100 points and be able to redeem the points for a $10 Off discount code. SNOW is planning some Members-Only early access to sales, 2X or 3X on specific dates, as well as, having Members help test our new products (which we would provide free of charge in exchange for reviews), customer survey panels, etc.

Yes, there are triggered emails to let a you know they have earned points after you have made a purchase.

Yes, your points will expire if you have not made a purchase in 365 days. We will notify you with Points Expiry emails twice, one at 30-days and the other at 3-days prior to expiring.

If you use your Rewards it becomes a discount code. So, if an item you wish to buy is discounted it will not take the discount code - only on items that are not discounted. If we have a sitewide discount, the Rewards discount code will not work as our E-commerce site does not allow stacking coupons.

No, points can only be redeemed to purchase SNOW teeth whitening and oral care products.

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