Teeth Whitening Procedure

Written by Dr. Brian Harris

November 03, 2023

A radiant smile can light up a room, and the secret behind it? A great at-home teeth whitening procedure.

As dental health experts at SNOW, we understand the transformative power of a bright smile. Tooth whitening is a cosmetic dental process designed to lighten the natural shade of your teeth without removing any tooth surface.

Throughout this article, we'll delve deeper into why you might need teeth whitening, how our at-home solutions work, and the benefits you can expect.

With our years of expertise and commitment to quality, we're here to guide you every step of the way.

What this article covers:

What Is Tooth Whitening?

Tooth whitening is an effective method to lighten the natural color of your teeth without removing any of the tooth surface. It doesn't result in a complete color transformation, but it can significantly lighten the existing shade. Over time, various factors such as the consumption of certain foods and drinks, smoking, and natural aging can lead to teeth discoloration. Whitening aims to combat this discoloration and restore the teeth's natural brightness.

The primary mechanism behind tooth whitening involves professional bleaching. The key ingredient in most whitening products is either hydrogen peroxide or carbamide peroxide. As this active ingredient breaks down, it allows oxygen to penetrate the enamel on the teeth, leading to a lighter tooth color.

At SNOW, we've taken this professional-grade whitening technology and made it available for at-home use. Our flagship teeth whitening kit is user-friendly, ensuring that everyone can achieve a brighter smile from the comfort of their homes. Our products are not only effective but also safe, catering to a wide range of individuals, including those with sensitive teeth.

For those keen on exploring more about tooth whitening and its benefits, we recommend diving deeper into resources provided by reputable organizations such as the Oral Health Foundation.

Remember, while at-home teeth whitening solutions like ours offer convenience and excellent results, it's always a good idea to consult with a dental professional before starting any teeth whitening procedure.

teeth whitening process

Why Would You Need Teeth Whitening?

Teeth whitening is sought after for a multitude of reasons, all aiming to enhance one's smile and overall appearance. Here are some compelling reasons why individuals opt for teeth whitening:

Improve Your Appearance

Whiter teeth immediately elevate your appearance. Studies have shown that a brighter smile is often associated with attractiveness, and individuals with whiter teeth are perceived as more sociable, friendly, and intelligent. A professional teeth whitening procedure, like the one offered by SNOW, ensures maximum results, enhancing your overall look.

Combat Aging And Stains

Over time, teeth naturally darken due to aging and the accumulation of stains. Common culprits include coffee, tea, red wine, and tobacco products. Acidic foods and beverages can also erode enamel, making teeth more susceptible to staining.

Boost Confidence

A brighter smile can significantly boost self-confidence. The color of one's teeth plays a pivotal role in social interactions, and a whiter smile often leads to a more positive first impression, be it in a professional setting or a personal one.

Special Occasions

Many opt for teeth whitening before significant events, such as weddings, reunions, or photoshoots, ensuring their smile is at its brightest.

After Dental Treatments

After undergoing dental treatments like braces, there might be noticeable color differences on the teeth. Whitening can help even out the color, giving a uniform and brighter appearance.

teeth whitening procedures

Safety And Professional Care

At-home teeth whitening solutions, especially from trusted brands like SNOW, ensure that the procedure is safe. Our products are designed to be gentle on the teeth while delivering effective results.

Customized Results

Everyone's teeth and desired outcomes are different. With professional-grade products, like our Magic Teeth Whitening Strips and Lip Applicator, you can achieve results tailored to your preference, ensuring an even and satisfactory whitening effect.

Avoid Sensitivity

One common concern with teeth whitening is sensitivity. However, quality products, like those from SNOW, contain ingredients that not only whiten but also protect the teeth, ensuring a comfortable experience.

How Does Teeth Whitening At Home Work?

At-home products are an increasingly popular teeth whitening option that revolves around a variety of processes designed to make your natural teeth appear brighter and whiter. The primary mechanism involves the use of whitening agents that can either remove extrinsic stains from the teeth or bleach both intrinsic and extrinsic stains, making them appear lighter in color.

The most common active ingredients in these whitening products are hydrogen peroxide and carbamide peroxide. As these ingredients break down, they allow oxygen to penetrate the enamel, leading to a lighter tooth color. Its effectiveness is one of the reasons we haven't bought into the peroxide free teeth whitening movement.

At SNOW, our at-home teeth whitening solutions, like our vegan teeth whitening kit, utilize these active ingredients in safe concentrations, ensuring effective results without compromising tooth health. Our kits are designed to be user-friendly, allowing everyone to achieve professional-grade results from the comfort of their homes.

How Long Does It Take?

The duration for visible results varies based on the product and the desired level of whitening. Most at-home whitening kits, including SNOW's, typically advertise results within 2 to 4 weeks.

However, with our advanced teeth whitening system, users often see results in a shorter timeframe. It's essential to follow the product's instructions closely to achieve the best results and ensure safety.

How Much Does At-Home Teeth Whitening Cost?

At-home teeth whitening has become a popular choice for many, primarily due to its convenience and affordability.

The cost of at-home teeth whitening kits can range anywhere from $20 to $300 or even more. Factors influencing the price include the brand, the ingredients used, and the technology incorporated.

For instance, our kit is competitively priced, ensuring that our customers receive a premium product that delivers professional-grade results without breaking the bank.

It's essential to choose natural teeth whitening products that adhere to high manufacturing standards, especially those made in regions like the USA or Europe, where cosmetic products undergo stringent regulation.

teeth bleaching process

How Long Will Your Teeth Stay White?

The longevity of teeth whitening results varies based on individual habits and the type of whitening procedure used. On average, the effects of teeth whitening can last anywhere from six months to a few years. Consuming stain-causing foods and drinks, such as coffee, tea, red wine, and cola, can reduce the duration of the whitening effect.

To maintain the brightness of your smile, consider using whitening toothpaste and avoiding foods and drinks known to stain teeth. Regular touch-ups, whether through in-office procedures or at-home kits like SNOW's, can also help prolong the results.

How Safe Is At-Home Teeth Whitening?

Safety is a paramount concern when it comes to any cosmetic procedure, including teeth whitening. At-home teeth whitening kits that adhere to established manufacturing standards and guidelines are generally considered safe.

The primary ingredient in most whitening products, hydrogen peroxide, has been extensively studied and is deemed safe for dental use in appropriate concentrations. At SNOW, we prioritize the safety and well-being of our users.

As long as you keep your teeth in good general condition— whitening teeth with cavities is not the best way of executing painless tooth whitening, for example— we've always found that teeth whitening at-home is not only safe, but a valuable time and money saver!


Achieving a brighter smile is within reach thanks to various teeth whitening procedures available today.

From understanding the basics of tooth whitening to exploring the reasons, methods, costs, and safety of at-home treatments, this article provides a comprehensive guide for those seeking a radiant smile.

In essence, whitening teeth has never been more accessible and effective, especially with trusted brands like SNOW offering safe and efficient solutions.

Embrace the confidence that comes with a gleaming smile and explore a daily teeth whitening routine tailored to your needs.

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