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Trusted by 1,000,000+ customers in the US

SLS-Free Hydroxyapatite Toothpaste – Sulfate-Free Whitening with Xylitol

Excellent
4,016 reviews on

Ditch the harsh foaming agents. SNOW®’s SLS free toothpaste is a clean, enamel-safe formula that skips the sodium lauryl sulfate toothpaste irritation and goes straight for results. Featuring Nano-Hydroxyapatite (NHA), this sulfate free toothpaste gently whitens, rebuilds enamel, and soothes sensitivity.


If you’re looking for the best SLS free toothpaste or a toothpaste without sodium lauryl sulfate, this is your go-to. This lauryl sulfate toothpaste alternative is safe, effective, and formulated for a fresher, healthier mouth—without compromise.

Dr. Brian Harris
"SNOW® Teeth Whitening products are a game-changer in the dental industry. As a cosmetic dentist, I recommend SNOW® for its cleaner ingredients and proven results."
Dr. Brian Harris, DDS.
$9.00
1 Pack
$17.00
2 Pack
$46.00
6 Pack - Best Value
Selected Pack :
One Time Purchase
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Product Details

Experience a fresher, whiter smile with confidence, backed by our 60-Day Money-Back Guarantee.

Fluoride-Free Whitening: Our nanohydroxyapatite toothpaste (NHA toothpaste) is a top-rated fluoride free toothpaste that strengthens enamel and reduces sensitivity by filling microscopic holes — all without fluoride or neurotoxins. This fluoride-free remineralizing toothpaste is one of the best toothpaste to remineralize teeth safely and effectively.

Oral Microbiome Friendly: Safe, natural teeth whitening toothpaste formulated without harsh chemicals. SNOW® products are free from parabens, sulfates, SLS (sodium lauryl sulfate), and are cruelty-free — making it one of the best SLS free toothpastes and the safest whitening toothpaste on the market.

Enamel-Safe & Dentist-Formulated: This enamel remineralizing toothpaste, formulated by Dr. Brian Harris, is a glycerin free hydroxyapatite toothpaste designed for daily use to protect, strengthen, and naturally mineralize your teeth. It's a healthy, non toxic toothpaste that ranks among the best natural toothpaste options available.

Formula & Ingredients

Key Ingredients:

• Hydrogen Peroxide - Whitening
• Hydroxyapatite - Remineralizing
• Coconut Oil - Moisturizing agent, Antioxidant, Antibacterial, Antifungal, Antiviral, Reduces plaque
• Natural Flavors

All Ingredients: Water (Aqua), Hydrated Silica, Glycerin, Sorbitol, Calcium Carbonate, Hydroxyapatite, Sodium Lauroyl Sarcosinate, Kaolin, Bromelain, Flavor, Xylitol, Titanium Dioxide, Xanthan Gum, Cocos Nucifera (Coconut) Oil, Stevia Rebaudiana Leaf Extract, Potassium Sorbate, Sodium Citrate, Malic Acid, Mentha Piperita (Peppermint) Oil, Hydrogen Peroxide.

*Please note that ingredient lists may change or vary from time to time. Please refer to the ingredients listed on the product packaging you receive for the most up to date list.

How to Use

1. Apply a 1-inch strip of whitening toothpaste onto your SNOW® toothbrush.
2. Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.
3. Rinse and spit

Frequency: One tube lasts 30 days on average when used twice daily. Suitable for adults and children aged 6 and up.

Guarantee & Warranty

60-day money back guarantee

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Key Ingredients

Nano-Hydroxyapatite

This vital ingredient fights cavities, tooth decay, and sensitivity by repairing and remineralizing tooth enamel.

Hydrogen Peroxide

A powerful whitening agent used in a majority of dental offices that erases teeth stains and removes plaque while you brush.

Coconut Oil

A natural antioxidant that removes plaque buildup and reduces gum inflammation.

Peppermint Oil 

Freshens breath.

Xylitol

Fights bacteria and reduces the risk of tooth decay.

Key Ingredients
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The Science Behind Nano-Hydroxyapatite
Our nHa toothpaste is a dentist-recommended, non-toxic fluoride-free toothpaste alternative that effectively remineralizes teeth to keep them strong, cavity-free, and naturally healthy. This fluoride-free remineralizing toothpaste restores and whitens enamel safely without harsh chemicals.

Hydroxyapatite, a natural form of calcium that composes 97% of your tooth enamel and 70% of your dentin, is the key ingredient in this toothpaste with hydroxyapatite. It acts as a natural mineralization toothpaste, making it one of the best nanohydroxyapatite remineralizing toothpastes for maintaining a healthy, strong smile.
The Science Behind Nano-Hydroxyapatite
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Paraben Free 
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Fluoride Free
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Vegan & 
Cruelty Free
Who Needs Fluoride-Free Toothpaste? 
Fluoride has gotten a bad rap, mainly due to high fluoride levels in water that can be harmful when ingested. But when used topically, like in toothpaste, it’s safe and effective — especially if you’re prone to cavities or have sensitive teeth.

However, if you prefer a fluoride-free toothpaste, look for one formulated with nanohydroxyapatite toothpaste ingredients. This powerful remineralizing toothpaste strengthens and protects enamel without fluoride, offering a natural alternative that supports healthy teeth. Plus, many fluoride free toothpastes with nano-hydroxyapatite provide an extra whitening boost for a brighter smile.
Who Needs Fluoride-Free Toothpaste? 
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Better for You Whitening Toothpaste

Benefits

Snow Nano-Hydroxyapatite Whitening Toothpaste

Generic

Dentist

Fights cavities and whitens teeth

Fights cavities and whitens teeth Kit 0
Fights cavities and whitens teeth Kit 1
Fights cavities and whitens teeth Kit 2

Helps repair and remineralize enamel

Helps repair and remineralize enamel Kit 0
Helps repair and remineralize enamel Kit 1
Helps repair and remineralize enamel Kit 2

Formulated with clean and safe ingredients

Formulated with clean and safe ingredients Kit 0
Formulated with clean and safe ingredients Kit 1
Formulated with clean and safe ingredients Kit 2

Infused with peppermint oil

Infused with peppermint oil Kit 0
Infused with peppermint oil Kit 1
Infused with peppermint oil Kit 2

Long-lasting freshness

Long-lasting freshness Kit 0
Long-lasting freshness Kit 1
Long-lasting freshness Kit 2
As seen in
Commonly Asked
Questions

What makes Snow Nano-Hydroxyapatite Whitening toothpaste different from other toothpastes?

While many whitening toothpastes only focus on whitening your smile, Snow Nano-Hydroxyapatite Whitening Toothpaste both whitens and strengthens your smile with dentist-recommended ingredients like Nano-Hydroxyapatite and Hydrogen Peroxide.

Will this toothpaste whiten my teeth?

Yes! This toothpaste is formulated with Hydrogen Peroxide – the same essential whitening ingredient used in most dental offices and found inside our best-selling whitening serum.

Will this toothpaste help with tooth sensitivity?

It definitely can! The Nano-Hydroxyapatite (n-Ha) in this toothpaste helps actively reduce sensitivity while you brush by remineralizing and strengthening your tooth enamel.

What does this toothpaste taste like?

This toothpaste is formulated with Peppermint Oil for a fresh, minty, natural, and not too overpowering taste – like toothpaste should be!

I have a coconut allergy. Can I use this toothpaste?

Do not use this toothpaste if you have a coconut allergy.

Reviews

SLS-Free Hydroxyapatite Toothpaste – Sulfate-Free Whitening with Xylitol

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1,429 reviews
  • Stacy R.
    Verified Reviewer
    Reviewing
    Fluoride-Free Hydroxyapatite Teeth Whitening Toothpaste with Coconut Oil & Xylitol
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 4-7 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    40 minutes ago
    Snow toothpaste

    I love the fact that not only is it fluoride free but has ingredients that are good for my enamel!

    Was this helpful?
  • Jordan
    Verified Reviewer
    Reviewing
    Fluoride-Free Hydroxyapatite Teeth Whitening Toothpaste with Coconut Oil & Xylitol
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? None of the above
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    1 month ago
    Clean Ingredients

    I have been trying to find a fluoride free toothpaste that doesnt taste like ass and still had clean ingredients and SNOW was the only one i found that made a HUGE difference in my smile. YOU NEED IT!

    Was this helpful?
  • Gina K.
    Verified Buyer
    Reviewing
    Fluoride-Free Hydroxyapatite Teeth Whitening Toothpaste with Coconut Oil & Xylitol
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? First use
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    6 months ago
    Love this toothpaste

    I would never use another toothpaste makes my teeth so white and it's so refreshing

    Was this helpful?
    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    6 months ago

    Hi Gina,

    Thank you so much for the outstanding 5-star review! We're thrilled to hear that you love the toothpaste and that it’s giving you such great results. Your feedback means a lot to us and motivates us to continue providing the best products and services. We're so happy to have you as a valued SNOW customer and look forward to serving you again soon!

    Warm regards,
    Muhammad at SNOW ❄️