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5.0
Rated 5.0 out of 5 stars
35 Reviews

Trusted by 1,000,000+ customers in the US

Purple Brightening Magic Whitening Toothpaste Booster® Powder with Hydroxyapatite — World’s First + Enamel Rebuilding

Excellent
4,016 reviews on

NEW! Instantly Brighten Yellow Teeth

Transform yellow teeth instantly with SNOW's purple magic powder. This revolutionary color-correcting formula works with any toothpaste - simply sprinkle or dip for immediate brightening. Powered by NASA-studied hydroxyapatite for enamel rebuilding and sensitivity relief, plus natural mint flavor for fresh confidence daily.

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      Product Details

      • World’s first color-correcting toothpaste booster powder with hydroxyapatite

      💜 Say goodbye to yellow. Instantly.
      Just sprinkle on any toothpaste and brush—our viral purple formula uses color-correcting tech + NASA-grade hydroxyapatite to brighten your smile in seconds.

      • Works with your favorite toothpaste
      • Dentist-formulated for sensitivity
      • Results from the first brush
      • Dentist-developed to instantly neutralize yellow tones
      • Infused with botanicals and enamel-strengthening hydroxyapatite
      • Supercharge your toothpaste for a visibly brighter, more radiant smile — just sprinkle, brush, and glow
      • Gentle on enamel, tough on stains and surface discoloration
      • 18g teeth brightening booster powder

      *Covered by our 30-Day Money Back Guarantee

      Formula & Ingredients

      Transform your daily brushing routine with SNOW® Purple Teeth Whitening Powder®, the ultimate peroxide-free booster designed to instantly neutralize yellow tones and brighten your smile in seconds. This truly unique, world first innovation is now one of our most viral formulas.

      Powered by color-correcting technology and hydroxyapatite, this advanced formula strengthens enamel, balances discoloration, and freshens breath — all in a fluoride-free, dentist-formulated solution you can trust.

      How to Use

      Just Sprinkle, Brush, and Glow ✨

      1. Sprinkle on any toothpaste
      2. Brush as normal
      3. Smile instantly brighter

      Complete Your Routine

      VITAMIN INFUSED
      # #
      4.9
      Rated 4.9 out of 5 stars
      74 Reviews
      SNOW® Hydroxyapatite Toothpaste - Dental Office-Grade Whitening with CoQ10, Magnesium & Natural Antioxidants
      $22.10 $28.00
      $28.00
      BUY 2 GET 1 FREE
      # #
      4.8
      Rated 4.8 out of 5 stars
      649 Reviews
      Purple Teeth Whitening Strips: SNOW's Revolutionary Dissolving Diamond Series Technology with Hydroxyapatite
      $44.00 $65.00
      $65.00
      BUY 2 GET 1 FREE
      # #
      4.8
      Rated 4.8 out of 5 stars
      159 Reviews
      Magic Whitening Toothpaste Booster® Powder with Hydroxyapatite - World's First & Only! Sprinkle or Dip!
      $40.00 $45.00
      $45.00
    • World First Formula
    • Naturally whitens teeth
    • Add to any toothpaste
    • Hydroxyapatite + Xylitol
      • Truly Unique Formula
      Smart Ingredients. Real Results.

      Hydroxyapatite

      The enamel-rebuilding mineral used by NASA. Clinically shown to restore, protect, and remineralize every time you brush.

      P3® Patented Technology

      Targets yellow tones on contact using advanced violet pigments for instant visual brightening.

      Botanical Extracts

      Packed with antioxidant-rich plant power to soothe and strengthen.

      Natural Lavender & Mint Flavor

      A refreshing finish you’ll look forward to, morning and night.

      Truly Unique Formula
      Image Steps Image Steps Image Steps Image Steps
      Who's It For?
      If your teeth have even a hint of yellow, this is for you.

      This color-correcting powder was made to instantly tone down yellowness, brighten your smile, and polish away surface stains, without peroxide or harsh chemicals. Just add it to your favorite toothpaste and brush like normal.

      ✨ Want next-level glow? Pair with SNOW strips or serum for deeper whitening, minus the sensitivity.
      Who's It For?
      Image Steps
      Image Steps
      FLUORIDE & SLS FREE
      Image Steps
      Paraben-Free
      Image Steps
      Vegan &
      Cruelty-Free
      Peroxide-Free Whitening
      Exfoliating skincare, meet oral care.

      This powder acts like a facial for your smile. It buffs away plaque, tartar, and buildup using natural physical exfoliants — without disrupting your enamel or microbiome.

      Infused with Cocoa, Eucalyptus, Magnolia, and Blueberry to fight inflammation, balance bacteria, and nourish gums.

      ✔️ Vegan. Fluoride-Free. Safe for everyday use.

      ✨ Clean ingredients that do more than just whiten.
      Peroxide-Free Whitening
      Image Steps
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      Benefits

      Brightening Booster Powder

      Whitening Booster Gel

      Brightens your teeth with P3 Technology

      Brightens your teeth with P3 Technology Kit 0
      Brightens your teeth with P3 Technology Kit 1

      Polishes EXTRA tough plaque, tartar, and stains

      Polishes EXTRA tough plaque, tartar, and stains Kit 0
      Polishes EXTRA tough plaque, tartar, and stains Kit 1

      Enriched with Hydroxyapatite

      Enriched with Hydroxyapatite Kit 0
      Enriched with Hydroxyapatite Kit 1

      Fits effortlessly into your routine

      Fits effortlessly into your routine Kit 0
      Fits effortlessly into your routine Kit 1

      Sometimes

      Use with any toothpaste

      Use with any toothpaste Kit 0
      Use with any toothpaste Kit 1
      Use with any toothpaste Kit 2
      As seen in
      Commonly Asked Questions

      How does the Magic Whitening Toothpaste Booster Powder work?

      This powder adds all-natural, physical whitening agents to your toothpaste. These mildly abrasive ingredients scrub against teeth, gently polishing unwanted surface tooth stains, plus tartar and plaque buildup.

      How is this powder different from other teeth whitening solutions?

      This powder swaps chemical whitening for natural, chemical-free whitening. It effectively polishes your teeth without having to switch up or add any tedious steps to your routine, making it the perfect way to start your whitening journey.

      Will this powder cause any sensitivity?

      This powder has mildly abrasive teeth whitening ingredients that gently remove surface tooth stains. While we rarely hear customers complain about sensitivity, we recommend only using this powder up to four times per week.

      Reviews

      Purple Brightening Magic Whitening Toothpaste Booster® Powder with Hydroxyapatite — World’s First + Enamel Rebuilding

      5.0
      Rated 5.0 out of 5 stars
      35 Reviews
      Write a Review (Opens in a new window)
      35 reviews
      • A
        Angelie
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        1 month ago
        My Tooth Whitening Upgrade

        Okay, so I wasn’t expecting much—but this stuff is kind of amazing. I mix a little with my regular toothpaste, and boom, brighter teeth almost instantly. The purple powder looks wild, but it actually helps tone down yellow stains (like purple shampoo for hair!).

        No weird taste, no sensitivity, and thanks to the hydroxyapatite, my teeth feel stronger too. It’s low-effort, high-reward. Definitely keeping this in my routine

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      • SM
        Sheri M.
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? First use
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        1 month ago
        Magic purple powder

        If you want to see stains lifted off your teeth grab this magic purple powder. It’s been my favourite ever since I started using it.

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      • RS
        Robert S.
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        1 month ago
        Holy S*%#

        Honestly wasn't expecting much but this stuff suprised me.

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      • S Profile picture for Siera
        Siera
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        2 months ago
        Best teeth whitening product

        Honestly I already have pretty white teeth. I couldn’t find anything else to help get my teeth the shade I wanted them until I found this. Just after 2-3 uses I can already see a difference.

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      • RO Profile picture for Rachel O.
        Rachel O.
        I recommend this product
        How many shades whiter are your teeth? 7-10+
        What are your teeth staining habits? All of the above
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        2 months ago
        Keeps my teeth EXTRA white

        This is my new favorite teeth whitening! I don’t have to put those strips on my teeth, I can just brush with this purple powder and my teeth turn white!

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        SO Profile picture for SNOW® Oral Care
        SNOW® Oral Care
        2 months ago

        A bright smile and a happy customer—nothing makes us happier! Thank you for your 5-star review! Email us at support@trysnow.com for a little something special!

      • N
        NByN
        Verified Buyer
        I recommend this product
        Rated 5 out of 5 stars
        2 months ago
        Loving it!

        SNOW truly has another great product on their hands. I am loving this toothpaste booster powder. It is compact and travel friendly, but packs a punch with performance. I also really like the lavender and mint flavoring.

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      • L
        Lisa
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? None of the above
        How soon did you start seeing results? First use
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        2 months ago
        Easy to use

        I loved adding this to my daytime brushing routine. The purple foam was a fun way to boost my whitening process. I’m excited to try other products!

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      • HN
        Hannah N.
        I recommend this product
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        2 months ago
        So good!

        I love how easy it is to use! It’s quick to add into your brushing routine. The results are great.

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