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4.9
Rated 4.9 out of 5 stars
74 Reviews

Trusted by 1,000,000+ customers in the US

Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil

Excellent
4,016 reviews on

NEW! Dual-action whitening formula meets daily oral wellness.

 

Packed with enamel-strengthening minerals and infused with high-performance ingredients like Vitamins B6, B12, CoQ10, and magnesium, this daily formula supports gum health, fresh breath, boosts vitality, and delivers long-lasting whitening results without compromise.

$22.10
2 Pack
$32.00
3 Pack
$60.00
6 Pack
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Product Details

• TSA friendly 3 oz (85 g) vitamin-infused hydroxyapatite whitening toothpaste tube

Get an infusion of CoQ10, magnesium, and more while whitening every time you brush.

*Covered by our 30-Day Money Back Guarantee

Formula & Ingredients

Clinically-Inspired Whitening Oral Wellness Formula
Infused with advanced actives that go beyond clean. Every brush delivers a potent blend of whitening, enamel care, and revitalizing nutrients:
Vitamin B12: Supports cellular energy and oral tissue repair
Vitamin B6 (Pyridoxine): Promotes gum health and metabolic support
CoQ10 (Ubiquinone): A powerful antioxidant that helps energize and protect gums
Hydrogen Peroxide + Hydroxyapatite: Dual-action whitening and enamel-rebuilding power
Full Ingredient List: Water (Aqua), Hydrated Silica, Glycerin, Sorbitol, Calcium Carbonate, Hydroxyapatite, Sodium Lauroyl Sarcosinate, Kaolin, Bromelain, Flavor, Xylitol, Titanium Dioxide, Xanthan Gum, Cocos Nucifera (Coconut) Oil, Stevia Rebaudiana Leaf Extract, Potassium Sorbate, Sodium Citrate, Malic Acid, Mentha Piperita (Peppermint) Oil, Hydrogen Peroxide, Cyanocobalamin (Vitamin B12), Pyridoxine (Vitamin B6), Ubiquinone (CoQ10)

*Ingredient list may vary slightly. Always refer to the packaging for the most accurate information.

How to Use

1. Apply at least a 1-inch strip of the product onto a soft-bristle toothbrush.
2. Brush teeth thoroughly after meals or at least twice a day, or as recommended by a dentist or doctor.
3. Make sure to brush sensitive areas of the teeth.
4. Minimize swallowing.

Frequency: One tube lasts 30 days on average when used twice daily. For adults and children 6 years of age and up.

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  • INFUSED WITH VITAMINS
  • WHITENS WITH CLEAN INGREDIENTS
  • FIGHTS CAVITIES & PLAQUE
  • PROMOTES FRESH BREATH
    • Key Ingredients

    Hydroxyapatite

    This vital ingredient fights cavities, tooth decay, and sensitivity by repairing and remineralizing tooth enamel.

    Hydrogen Peroxide

    A powerful whitening agent used in a majority of dental offices that erases teeth stains and removes plaque while you brush.

    Vitamins & Antioxidants

    Including Vitamins B12 and B6, CoQ10, Magnesium, Theanine, and Chamomile to support better oral health.

    Coconut Oil

    A natural antioxidant that removes plaque buildup and reduces gum inflammation.

    Peppermint Oil

    Freshens breath.

    Key Ingredients
    Image Steps Image Steps Image Steps Image Steps Image Steps
    Mucosal Absorption
    Believe it or not, the lining of your mouth is like a sponge and can absorb nutrients directly into your bloodstream to support various physiological functions.

    Since many toothpastes are filled with synthetic ingredients, and your mouth’s lining can absorb these ingredients, picking a healthy toothpaste is essential.

    Our Advanced Vitamin Infused Whitening Toothpaste is packed with powerful vitamins, minerals, antioxidants, and more that absorb while you brush to improve your oral and systemic health.
    Mucosal Absorption
    Image Steps
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    Fluoride-free
    Image Steps
    Alcohol & Bpa-free
    Image Steps
    Sulfate & Paraben-free
    Image Steps
    Vegan & Cruelty-free
    Get Vitamins Whilst Brushing
    Our Morning Formula is infused with Vitamins B12 and B6, plus CoQ10 to support better energy and cognitive function. Our Nighttime Formula is infused with Magnesium, Theanine, and Chamomile to help your body and brain wind down for the perfect night’s sleep.

    This toothpaste is perfect if you’re looking to support thriving oral and full body health.

    Get Vitamins Whilst Brushing
    Image Steps
    Compare Snow Toothpaste

    Benefits

    Vitamin Infused
    Toothpaste

    Nano-Hydroxyapatite
    Toothpaste

    Infused with vitamins and antioxidants

    Infused with vitamins and antioxidants Kit 0
    Infused with vitamins and antioxidants Kit 1

    Fights cavities and whitens teeth

    Fights cavities and whitens teeth Kit 0
    Fights cavities and whitens teeth Kit 1

    Helps reduce oral inflammation

    Helps reduce oral inflammation Kit 0
    Helps reduce oral inflammation Kit 1

    Helps repair and remineralize enamel

    Helps repair and remineralize enamel Kit 0
    Helps repair and remineralize enamel Kit 1

    Sometimes

    Formulated with clean and safe ingredients

    Formulated with clean and safe ingredients Kit 0
    Formulated with clean and safe ingredients Kit 1
    Formulated with clean and safe ingredients Kit 2

    Long-lasting freshness

    Long-lasting freshness Kit 0
    Long-lasting freshness Kit 1
    Long-lasting freshness Kit 2
    Helping Over a Million Smiles Shine
    Whiter than Crest
    I use several different toothpastes, including a Crest addition to these two Snow pastes. Teeth have gotten significantly whiter since using these Snow pairs.
    Nicholas P.
    Verified Purchase
    You won’t regret it
    When I bought my toothbrush I figured I might as well buy the toothpaste and try it as well and I loved it and my kids loved it so now there will never be another toothpaste in this house!!
    Candace B.
    Verified Purchase
    Teeth are whiter after just a week of using this!
    Spent a weekend with friends I hadn't seen in a couple of weeks, and they all commented on how white my teeth looked! The only change I made was using this toothpaste.
    Sofia R.
    Verified Purchase
    Dental clean feeling
    It seems a little more whitening than the regular whitening toothpaste, and the flavor is very nice makes your teeth feel like they’ve had a dental cleaning.
    Katherine B.
    Verified Purchase
    As seen in
    Commonly Asked 
Questions:

    Who should use the Advanced Vitamin-Infused Whitening Toothpaste?

    If you’re looking for a more holistic toothpaste that supports your overall health, this toothpaste is perfect for you! It contains essential vitamins, amino acids, and antioxidants that absorb in your mouth’s lining while you brush to help support healthier gums and reduce oral inflammation.

    What makes this toothpaste different from other toothpastes?

    This toothpaste is infused with vitamins, minerals, amino acids, and antioxidants that absorb while you brush. Since the lining of your mouth can rapidly absorb nutrients, this toothpaste supports better oral health. Additionally, this fluoride-free toothpaste is infused with both Hydroxyapatite and Hydrogen Peroxide to whiten your teeth and strengthen your enamel.

    Will this toothpaste whiten my teeth?

    Yes! This toothpaste is formulated with Hydrogen Peroxide – the gold standard whitening agent used in most dental offices and found inside our best-selling whitening serum.

    Will this toothpaste help with tooth sensitivity?

    It definitely can! The Nano-Hydroxyapatite (n-Ha) in this toothpaste helps actively reduce sensitivity while you brush by remineralizing and strengthening your tooth enamel.

    What does this serum taste like?

    The morning formula has a minty fresh flavor without being too overpowering, and the nighttime formula has a calming lavender mint flavor.

    I have a coconut allergy. Can I use this toothpaste?

    Do not use this toothpaste if you have a coconut allergy.

    Reviews

    Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil

    4.9
    Rated 4.9 out of 5 stars
    74 Reviews
    Write a Review (Opens in a new window)
    74 reviews
    • HM
      heather m.
      Verified Buyer
      Reviewing
      Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil
      I recommend this product
      How many shades whiter are your teeth? 7-10+
      What are your teeth staining habits? Coffee and/or tea
      How soon did you start seeing results? First use
      Did you experience sensitivity post use? No
      Rated 5 out of 5 stars
      5 days ago
      Love!

      Truthfully works!

      Was this helpful?
    • VF
      VICTORIA F.
      Verified Buyer
      Reviewing
      Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil
      I recommend this product
      What are your teeth staining habits? None of the above
      Did you experience sensitivity post use? No
      Rated 4 out of 5 stars
      5 days ago
      whitening toothpaste

      I like the way the toothpaste feels in my mouth, but I haven't seen the whitening as I thought it would be. Overall good toothpaste

      Was this helpful?
    • FD
      Fran D.
      Verified Buyer
      Reviewing
      Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil
      I recommend this product
      What are your teeth staining habits? Coffee and/or tea
      How soon did you start seeing results? First use
      Did you experience sensitivity post use? No
      Rated 5 out of 5 stars
      3 weeks ago
      White as fresh snow

      I went away and forgot to pack my toothpaste. After 3 days with regular toothpaste, my teeth were still whiteish, but after returning & brushing with this, they bounced back to brilliantly white after one brushing.

      Was this helpful?
    • D
      Daniel
      Reviewing
      Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil
      I recommend this product
      Rated 5 out of 5 stars
      3 weeks ago
      Best feeling toothpaste

      Love this toothpaste. I use 2 different toothpastes throughout the day and I feel the biggest difference with this one.

      Was this helpful?
    • SM Profile picture for Sheri M.
      Sheri M.
      Verified Buyer
      Reviewing
      Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil
      I recommend this product
      How many shades whiter are your teeth? 1-3
      What are your teeth staining habits? Coffee and/or tea
      How soon did you start seeing results? 1-3 sessions
      Did you experience sensitivity post use? No
      Rated 5 out of 5 stars
      1 month ago
      Hands down my favourite toothpaste

      This toothpaste is my absolute favourite for a few reasons, it has a ingredient to strengthen my enamel, it’s whitening and fluoride free

      Was this helpful?
    • KW
      Karlie W.
      Reviewing
      Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil
      I recommend this product
      Rated 5 out of 5 stars
      1 month ago
      Clean, Gentle, and Powerful—My New Go-To Toothpaste

      This toothpaste checks every box! It’s fluoride-free and packed with clean, effective ingredients like hydroxyapatite to strengthen enamel, CoQ10 for gum support, magnesium for overall oral wellness, and coconut oil to gently cleanse. I’ve noticed my teeth feel smoother, look whiter, and my mouth stays fresh all day. Perfect for anyone looking for a healthier daily swap that actually works!

      Was this helpful?
    • A Profile picture for Alex
      Alex
      Verified Reviewer
      Reviewing
      Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil
      I recommend this product
      What are your teeth staining habits? Coffee and/or tea
      How soon did you start seeing results? 8+ sessions
      Did you experience sensitivity post use? No
      Rated 5 out of 5 stars
      1 month ago
      New Favorite Toothpaste

      This is my new favorite toothpaste. Easy to use and pairs well with the other SNOW products.

      Was this helpful?
    • L
      Logan
      Reviewing
      Fluoride-Free Hydroxyapatite Whitening Toothpaste with CoQ10, Magnesium & Coconut Oil
      I recommend this product
      How many shades whiter are your teeth? 4-6
      What are your teeth staining habits? Coffee and/or tea
      How soon did you start seeing results? 1-3 sessions
      Did you experience sensitivity post use? No
      Rated 5 out of 5 stars
      1 month ago
      Tastes good and whitened my teeth a few shades!

      Big fan of this mix since I could actually see results after using the toothpaste over a few weeks. Would definitely recommend if you are normally sensitive to whitening since this didn't hurt my teeth at all.

      Was this helpful?
      SO Profile picture for SNOW® Oral Care
      SNOW® Oral Care
      1 month ago

      Hi Logan,

      Thank you for your 5-star review! It’s customers like you that make what we do so rewarding! As a thank-you, we’d love to send you a little surprise—email us at support@trysnow.com!

      Best regards,
      SNOW ❄️Team

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