I’ve seen hundreds of mouths in my career as a dental hygienist. For patients with sensitivity, this is the toothpaste I recommend. It’s infused with vitamins like CoQ10, B6, and B12, plus hydroxyapatite—the same mineral our enamel is made of. That combination helps with sensitivity, strengthens teeth, and provides gentle whitening with consistent use. Because it’s such a popular item, I always suggest grabbing it while it’s in stock."
— C.H., RDH (Registered Dental Hygienist)
“I started using the Snow products one month before my last dental appointment and I have to say all of the Snow product are fantastic. I am 72 y/o and I had the absolute best dental appointment ever all due to the change in my dental care products I use the charcoal floss toothpaste mouthwash and electric toothbrush as a backup I have the whitening mouth piece I use once a week So I am sold and will stay with these products going forward”
Elaine V.
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4,888 Reviews
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Fluoride-Free Hydroxyapatite Whitening Toothpaste
Vitamin-Infused Fluoride-Free Hydroxyapatite Whitening Toothpaste
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Why Customers Can’t Stop Smiling with SNOW
Even safe for sensitive smiles powered by better-for-you
Enamel care ingredients with zero harsh chemicals.
One-time purchase
30-Day 100% Money-Back Satisfaction Guarantee | Fast Shipping + Easy Returns
Free Shipping on orders $75+
In just 4 weeks, you can expect:
Stronger, Healthier Enamel .
Powered by hydroxyapatite, the same mineral your teeth are made of.
Noticeably Fresher Breath
With CoQ10, B6, B12, and natural peppermint oil.
Reduced Sensitivity
Hydroxyapatite helps seal and protect enamel.
Visibly Brighter Smile
Gentle whitening agents lift stains without peroxide.
Gum Support
Antioxidants and vitamins nourish oral tissues for healthier gums.
Clean, Smooth Teeth
No fuzzy film or gritty residue left behind.
Fluoride-Free & Dentist-Formulated
Safe, effective, and designed for daily use.
Free From Harsh Additives
No parabens, no sulfates, no unnecessary chemicals.
HOW IT WORKS
Backed by decades of global research into Hydroxyapatite
Hydroxyapatite binds to enamel — helping repair weak spots and remineralize teeth at the mineral level.
Creates a smooth, protective surface — making it harder for plaque and bacteria to stick.
Supports gum health — with CoQ10, Vitamin B6, and Vitamin B12 to energize and protect oral tissues.
Ultra Clean — Rich minty flavor leaves your mouth feeling fresh and dentist-clean.
Refreshing Lavender Mint Flavor — A cool, crisp taste that keeps your breath fresh.
Helps Remove Plaque & Prevent Tartar — Hydroxyapatite smooths enamel so buildup can’t stick as easily.
Whitens Naturally While Strengthening — Hydroxyapatite helps remineralize enamel and reduce surface stains for a brighter smile.
Supports Gum & Enamel Health — Infused with vitamins B6, B12, Magnesium, and CoQ10.
Safe, Clean Formula — Fluoride-free and made with 100% edible ingredients.
Free From Unwanted Additives — No gluten, sugar, triclosan, parabens, or SLS.
Safe for Sensitive Smiles — Gentle enough for everyday use.
US Based Company — Brand you can trust.
FORMULA & INGREDIENTS
Clinically-Inspired Whitening Oral Wellness Formula
Infused with advanced actives that go beyond clean. Every brush delivers a potent blend of whitening, enamel care, and revitalizing nutrients:
Vitamin B12 : Supports cellular energy and oral tissue repair
Vitamin B6 (Pyridoxine): Promotes gum health and metabolic support
CoQ10 (Ubiquinone): A powerful antioxidant that helps energize and protect gums
Hydrogen Peroxide + Hydroxyapatite: Dual-action whitening and enamel-rebuilding power
Full Ingredient List:
Water (Aqua), Hydrated Silica, Glycerin, Sorbitol, Calcium Carbonate, Hydroxyapatite, Sodium Lauroyl Sarcosinate, Kaolin, Bromelain, Flavor, Xylitol, Titanium Dioxide, Xanthan Gum, Cocos Nucifera (Coconut) Oil, Stevia Rebaudiana Leaf Extract, Potassium Sorbate, Sodium Citrate, Malic Acid, Mentha Piperita (Peppermint) Oil, Hydrogen Peroxide, Cyanocobalamin (Vitamin B12), Pyridoxine (Vitamin B6), Ubiquinone (CoQ10)
Ingredient list may vary slightly. Always refer to the packaging for the most accurate information.
HOW TO USE
Apply at least a 1-inch strip of the product onto a soft-bristle toothbrush.
Brush teeth thoroughly after meals or at least twice a day, or as recommended by a dentist or doctor.
Make sure to brush sensitive areas of the teeth.
Minimize swallowing.
Frequency: One tube lasts 30 days on average when used twice daily. For adults and children 6 years of age and up.
Helps Strengthen Enamel
Gently Whitens
Fresher Morning Breath
Supports Gum Health
Helps Reduce Tartar
No Fuzzy Feeling
Dentist-Formulated
Fluoride-Free Formula
Edible-Grade Ingredients
Packed with Vitamins
US Based Company
Helps Strengthen Enamel
Gently Whitens
Fresher Morning Breath
Supports Gum Health
Helps Reduce Tartar
No Fuzzy Feeling
Dentist-Formulated
Fluoride-Free Formula
Edible-Grade Ingredients
Packed with Vitamins
US Based Company
FEATURED ON
SNOW Removes Plaque & Helps Strengthen Enamel on a Molecular Level
Brushing with SNOW means more than just whitening - our vitamin-infused hydroxyapatite works with your body to help rebuild and protect enamel while removing tough stains and plaque. A healthier smile today means fewer expensive dental visits tomorrow saving you thousands by improving your oral health and preventing expensive dental procedures.
Clinically proven to remove plaque and surface stains
Helps remineralize and protect enamel with hydroxyapatite
Backed by over 100M treatments and trusted results
SNOW Is Clinically Proven To Outperform Leading Brands
SNOW is Recommended by Dentists & Millions of Happy Customers
Our Customer Love Their Healthier Teeth & Gums
Safe for Sensitive or Strong Smiles & Zero Harmful Ingredients
Reviews for Fluoride-Free Hydroxyapatite Teeth Whitening Toothpaste
“This Toothpaste works well! It doesn't lather up very good so I brush with Colgate optic white before I brush with the snow whitening and it seems to be making a difference 🙂”
Raini H.
Verified Purchase
“I purchased and used this in conjunction with the booster gel. The products delivered there will noticeable results after the 4th or 5th application by the end of the third week it was an undeniable four to six shades difference in my teeth.”
Calvin L.
Verified Purchase
“This Whitening toothpaste is excellent for keeping my teeth to stay as white as I like them to be. The flavor is nice however there is no foaming of the toothpaste I wish it would a little, but it does it’s job in my opinion.”
Lucia M.
Verified Purchase
“Was afraid of sensitivity. My gum line was sensitive for about 2-3 days but only when brushing. I belive I was getting too much solution on my gums as when I was more careful when applying the sensitivity completely stopped! It's working gradually. On my 3rd week and about 2 shades whiter! I would recommend.”
Autumn J.
Verified Purchase
Reviews for Vitamin Toothpaste
“My teeth are really white after only 2 months of using. Feel healthier would 100% recommend.”
Huber R.
Verified Purchase
“I use several different toothpastes, including a Crest addition to these two Snow pastes. Teeth have gotten significantly whiter since using these Snow pairs. A definite win for all ppl trying to whiten teeth!”
Nicholas P.
Verified Purchase
“So far so good! I like the idea that my enamel is being rebuilt with these vitamins and minerals…”
Sinem K.
Verified Purchase
“My teeth are really white after only 2 months of using. Feel healthier would 100% recommend.”
Jane
Verified Purchase
Our Customer Love Their Healthier Teeth & Gums
Safe For All Ages & Zero Harmful Ingredients
Reviews for Fluoride-Free Hydroxyapatite Teeth Whitening Toothpaste
“This Toothpaste works well! It doesn't lather up very good so I brush with Colgate optic white before I brush with the snow whitening and it seems to be making a difference 🙂”
Raini H.
Verified Purchase
“I purchased and used this in conjunction with the booster gel. The products delivered there will noticeable results after the 4th or 5th application by the end of the third week it was an undeniable four to six shades difference in my teeth.”
Calvin L.
Verified Purchase
“This Whitening toothpaste is excellent for keeping my teeth to stay as white as I like them to be. The flavor is nice however there is no foaming of the toothpaste I wish it would a little, but it does it’s job in my opinion.”
Lucia M.
Verified Purchase
“Was afraid of sensitivity. My gum line was sensitive for about 2-3 days but only when brushing. I belive I was getting too much solution on my gums as when I was more careful when applying the sensitivity completely stopped! It's working gradually. On my 3rd week and about 2 shades whiter! I would recommend.”
Autumn J.
Verified Purchase
Reviews for Vitaamin Toothpaste
“My teeth are really white after only 2 months of using. Feel healthier would 100% recommend.”
Huber R.
Verified Purchase
“I use several different toothpastes, including a Crest addition to these two Snow pastes. Teeth have gotten significantly whiter since using these Snow pairs. A definite win for all ppl trying to whiten teeth!”
Nicholas P.
Verified Purchase
“So far so good! I like the idea that my enamel is being rebuilt with these vitamins and minerals…”
Sinem K.
Verified Purchase
“My teeth are really white after only 2 months of using. Feel healthier would 100% recommend.”
Jane
Verified Purchase
Why should I brush with SNOW® Hydroxyapatite Whitening Toothpaste?
Because it’s more than just a clean—it helps strengthen enamel, freshen breath, reduce sensitivity, and support gum health, all in one daily step.
Can you explain SNOW’s science and how it works?
SNOW is powered by hydroxyapatite, the same mineral that makes up 97% of your enamel. It helps fill microscopic weak spots in teeth, making enamel stronger, smoother, and more resistant to plaque. Added vitamins (B6, B12, CoQ10, Magnesium) support gum health and overall oral wellness.
Is SNOW recommended by dentists & hygienists?
Yes. SNOW is dentist-formulated and recommended by dental professionals who want a fluoride-free, sensitivity-safe alternative for their patients.
Does SNOW use safe and healthy ingredients?
Yes. SNOW is made with 100% edible-grade ingredients and is free from fluoride, peroxide, triclosan, parabens, and SLS.
Why is SNOW priced the way it is?
SNOW uses premium ingredients like hydroxyapatite and CoQ10, which are more advanced and costly than traditional fillers found in cheap toothpastes. You’re paying for clinically inspired, dentist-formulated care that delivers long-term results.
Can SNOW remineralize tooth enamel?
Yes. Hydroxyapatite has been clinically studied for over 40 years as a proven remineralizing ingredient that helps strengthen enamel.
Does SNOW whiten my teeth?
Yes. With consistent use, hydroxyapatite and natural polishing agents help brighten by reducing stains and strengthening enamel—without harsh abrasives or peroxide.
Can I use SNOW if I have sensitive teeth?
Yes. In fact, it’s designed to be gentle for sensitive teeth since it strengthens enamel instead of stripping it.
What is Hydroxyapatite Toothpaste?
It’s a fluoride-free toothpaste powered by hydroxyapatite—the same mineral that makes up most of your tooth enamel. It helps strengthen, remineralize, and protect teeth naturally.
Do you offer a satisfaction guarantee?
Yes. Every order is backed by SNOW’s 30-day money-back guarantee.
BEST SELLER - Next batch ships August 25
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