Formula Key
- Whitening Power
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Sensitivity Comfort
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Enamel Support
- {"scale_min":"1.0","scale_max":"5.0","value":"5.0"} out of 5
- Hydration Support
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Instant Brightening
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Freshness
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
10% Hydroxyapatite Toothpaste
Build Your Ritual
Overnight Teeth Whitening Pen
Starting at $39+
Teeth Whitening Powder
Starting at $39+Formula Key
- Whitening Power
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Sensitivity Comfort
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Enamel Support
- {"scale_min":"1.0","scale_max":"5.0","value":"5.0"} out of 5
- Hydration Support
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Instant Brightening
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Freshness
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
“The BEST! ”
— Amanda S.
“I absolutely love it.”
— Amber T.
“Invest in your Dental Health”
— Benny T.
“Best Teeth Whitening”
— Carol T.
“It works. I've been using SNOW for years!”
— Cathy C.
“I am more than impressed ... ”
— Donna H.
“Amazing results in a very short time!”
— Jennifer F.
“Whiter in just three sessions!!”
— Joelle
“Best product for ON THE GO”
— Jordan H.
“Easy to use no sensitivity”
— Karen O.
“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”
— Katherine I.
“OBSESSED The best teeth whitening product I have ever used !!! ”
— Kavanna H.
“Great product my teeth have turned 5 shades whiter in just a couple weeks!”
— Noah
“The “nano-hydroxyapatite” is a game changer.”
— Phuong N.
“ok wait… these actually work lol.”
— Sarah
“It works and is great for sensitive teeth like mine!”
— Tiffani
“The BEST! ”
— Amanda S.
“I absolutely love it.”
— Amber T.
“Invest in your Dental Health”
— Benny T.
“Best Teeth Whitening”
— Carol T.
“It works. I've been using SNOW for years!”
— Cathy C.
“I am more than impressed ... ”
— Donna H.
“Amazing results in a very short time!”
— Jennifer F.
“Whiter in just three sessions!!”
— Joelle
“Best product for ON THE GO”
— Jordan H.
“Easy to use no sensitivity”
— Karen O.
“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”
— Katherine I.
“OBSESSED The best teeth whitening product I have ever used !!! ”
— Kavanna H.
“Great product my teeth have turned 5 shades whiter in just a couple weeks!”
— Noah
“The “nano-hydroxyapatite” is a game changer.”
— Phuong N.
“ok wait… these actually work lol.”
— Sarah
“It works and is great for sensitive teeth like mine!”
— Tiffani
Which formula is right for you?
Extra Strength
Visible results, fast.
-
Coffee, wine & tea stains
The stubborn ones
-
Noticeable results
Within first few uses
-
Enamel Safe
Part of your daily routine
-
Already whitened before, ready to go stronger
Sensitive
Gentle, everyday whitening.
-
Sensitive teeth or first time whitening
-
Prefer a gradual approach
Comfort first
-
Support enamel while whitening
-
Daily routine ready
Purple
Instant optical brightness
-
Immediate Results
For life's big moments
-
Instant optical brightness
Great before events
-
Social-first
TikTok and Gram-worthy results
-
Already whitening
Want the next level
Beautiful results.
Individual results may vary. Photos from verified Snow customers. No filters applied.
Reviews for 10% Hydroxyapatite Toothpaste
- HMheather m.Verified BuyerRated 5 out of 5 starsLove!
Truthfully works!
- FDFran D.Verified BuyerRated 5 out of 5 starsWhite as fresh snow
I went away and forgot to pack my toothpaste. After 3 days with regular toothpaste, my teeth were still whiteish, but after returning & brushing with this, they bounced back to brilliantly white after one brushing.
- SMSheri M.Verified BuyerRated 5 out of 5 starsHands down my favourite toothpaste
This toothpaste is my absolute favourite for a few reasons, it has a ingredient to strengthen my enamel, it’s whitening and fluoride free
- HRHuber R.Rated 5 out of 5 starsSnow
My teeth are really white after only 2 months of using. Feel healthier would 100% recommend.
- SVSophie V.Verified BuyerRated 5 out of 5 starsExcellent so far!
So far so good! I like the idea that my enamel is being rebuilt with these vitamins and minerals…
SOSNOW® Oral Care2 years agoHi Sophie,
Thank you very much for providing this excellent feedback. We are very pleased to learn that you are happy with our services.
-Jolly at SNOW
- SKSinem K.Verified BuyerRated 5 out of 5 starsSnow-tastic
I really like these two! I use them morning and night. They have made my teeth not as sensitive and yet still leave them feeling fresh. I’m excited to see how it works long term.
SOSNOW® Oral Care2 years agoHi Sinem!
Thank you for your review. I am very glad to see that you have been enjoying the SNOW whitening toothpaste! Thank you for trusting SNOW!
-Angie with the SNOW Team❄️ - NPNicholas P.Verified BuyerRated 5 out of 5 starsExcellent
I use several different toothpastes, including a Crest addition to these two Snow pastes. Teeth have gotten significantly whiter since using these Snow pairs. A definite win for all ppl trying to whiten teeth!
SOSNOW® Oral Care3 years agoThat is wonderful to hear Nicholas!
If you ever need any assistance, please do not hesitate to reach out to support@trysnow.com.
Thank you!
The SNOW Team - GJGretchen J.Verified BuyerRated 5 out of 5 starsThe best
My teeth look great and I don’t have any allergic reactions as I do to so many toothpaste’s