339 clinicians share this on FrontrowMD without compensation.
Formula Key
- Whitening Power
- 3.0 out of 5
- Sensitivity Comfort
- 4.0 out of 5
- Enamel Support
- 5.0 out of 5
- Hydration Support
- 4.0 out of 5
- Instant Brightening
- 3.5 out of 5
- Freshness
- 4.0 out of 5
10% Hydroxyapatite Toothpaste
Gently polishes and freshens to leave teeth feeling smooth, clean, and visibly brighter. Formulated with 10% Hydroxyapatite (HAp), a biomimetic mineral naturally found in tooth enamel, plus CoQ10, vitamins B6, B12, and C, coconut oil, and peppermint.
A gentle, enamel-conscious formula made for everyday use. Ingredients backed by research. Beauty inspired by science.
Formula Key
- Whitening Power
- 3.0 out of 5
- Sensitivity Comfort
- 4.0 out of 5
- Enamel Support
- 5.0 out of 5
- Hydration Support
- 4.0 out of 5
- Instant Brightening
- 3.5 out of 5
- Freshness
- 4.0 out of 5
Add to Your Ritual
Made for real life.
Coffee, wine, and everyday buildup don't stand a chance. Whitening that works right where stains show.
Simple steps that fit your day. Brighten at home or on the go — no trays, no mess, no waiting rooms.
Whitening without the wince. Gentle formulas designed for comfort, even on sensitive teeth and gums.
“I saw this on social media and was doubtful at first. Started seeing a difference in about 3 days.”
“Only products that have worked for me! And no sensitivity!! AMAZING!!”
“It works. I've been using SNOW for years!”
“I saw a difference the first time. I used it for 14 days straight and my teeth are sparkling white.”
“I have seen a difference in just a few days. Easy to apply. Will be buying more.”
“I am more than impressed …”
chosen with intention
Beautiful Ingredients.
Hydroxyapatite (HAp)
A biomimetic mineral form of the same ingredient that naturally makes up 97% of your teeth material and 70% of your dentin. HA has been the subject of significant research for decades with a wide variety of potential benefits across dentistry and oral care.
Xylitol
A natural sweetener from fruits, vegetables, and birch trees. Sweet on your tongue, invisible to oral bacteria. Decades of dental research backs it.
CoQ10 (Ubiquinone)
An antioxidant naturally produced by your body. Helps support the look of healthy gums as part of your daily care.*
Vitamin B6 | B12
Vitamins B6 & B12, are essential nutrients tied to energy and wellness. Added to support your daily oral care ritual.*
Vitamin C (Sodium Ascorbyl Phosphate)
A stable form of vitamin C, known for its antioxidant role across skincare and wellness. Helps support oral wellness as part of your daily routine.*
Coconut Oil
From coconuts, known for oil pulling and traditional wellness. Smooth, nourishing, plant powered.
Peppermint Oil
Leaves your mouth feeling clean and refreshed after every session.
Lavender
From lavender flowers, known for their calming aroma. Bringing a floral finishing to your wellness ritual.
whiten.
Visibly lifts surface stains.
support.
Supports the appearance of healthy enamel.
comfort.
A soothing feel, gentle by design.
Which formula is right for you?
Extra Strength
Visible results, fast.
-
Coffee, wine & tea stains
The stubborn ones
-
Noticeable results
Within first few uses
-
Enamel Safe
Part of your daily routine
-
Already whitened before, ready to go stronger
Sensitive
Gentle, everyday whitening.
-
Sensitive teeth or first time whitening
-
Prefer a gradual approach
Comfort first
-
Support enamel while whitening
-
Daily routine ready
Purple
Instant optical brightness
-
Immediate Results
For life's big moments
-
Instant optical brightness
Great before events
-
Social-first
TikTok and Gram-worthy results
-
Already whitening
Want the next level
“The BEST! ”
— Amanda S.
“I absolutely love it.”
— Amber T.
“Invest in your Dental Health”
— Benny T.
“Best Teeth Whitening”
— Carol T.
“It works. I've been using SNOW for years!”
— Cathy C.
“I am more than impressed ... ”
— Donna H.
“Amazing results in a very short time!”
— Jennifer F.
“Whiter in just three sessions!!”
— Joelle
“Best product for ON THE GO”
— Jordan H.
“Easy to use no sensitivity”
— Karen O.
“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”
— Katherine I.
“OBSESSED The best teeth whitening product I have ever used !!! ”
— Kavanna H.
“Great product my teeth have turned 5 shades whiter in just a couple weeks!”
— Noah
“The “nano-hydroxyapatite” is a game changer.”
— Phuong N.
“ok wait… these actually work lol.”
— Sarah
“It works and is great for sensitive teeth like mine!”
— Tiffani
“The BEST! ”
— Amanda S.
“I absolutely love it.”
— Amber T.
“Invest in your Dental Health”
— Benny T.
“Best Teeth Whitening”
— Carol T.
“It works. I've been using SNOW for years!”
— Cathy C.
“I am more than impressed ... ”
— Donna H.
“Amazing results in a very short time!”
— Jennifer F.
“Whiter in just three sessions!!”
— Joelle
“Best product for ON THE GO”
— Jordan H.
“Easy to use no sensitivity”
— Karen O.
“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”
— Katherine I.
“OBSESSED The best teeth whitening product I have ever used !!! ”
— Kavanna H.
“Great product my teeth have turned 5 shades whiter in just a couple weeks!”
— Noah
“The “nano-hydroxyapatite” is a game changer.”
— Phuong N.
“ok wait… these actually work lol.”
— Sarah
“It works and is great for sensitive teeth like mine!”
— Tiffani
the daily
Smile ritual.
clean.
Start with a clean foundation. Removes surface stains and preps enamel for maximum serum absorption.
Shop Toothpasteboost.
Color-correcting violet pigment neutralizes yellow tones on contact. Visibly brighter the moment you rinse.
Shop Powderswhiten.
Precision serum application exactly where you need it. Lift stains, brighten enamel, freshen with every use.
Shop Whitening Pensglow.
Keep the glow going overnight. A slow-release formula that works while you sleep — brighter by morning.
Shop Purple
kim h. “SNOW has given me a newfound confidence that gets better after each use.”
See why thousands choose snow
Not all whitening solutions are created equal. Discover what makes Snow a smarter, safer choice for achieving a brighter smile.
Real results.
Before
After
Before
After
Before
After
Individual results may vary. Photos from verified Snow customers. No filters applied.
Questions? We have answers.
Reviews for 10% Hydroxyapatite Toothpaste
- HMheather m.Verified BuyerRated 5 out of 5 starsLove!
Truthfully works!
- FDFran D.Verified BuyerRated 5 out of 5 starsWhite as fresh snow
I went away and forgot to pack my toothpaste. After 3 days with regular toothpaste, my teeth were still whiteish, but after returning & brushing with this, they bounced back to brilliantly white after one brushing.
- SMSheri M.Verified BuyerRated 5 out of 5 starsHands down my favourite toothpaste
This toothpaste is my absolute favourite for a few reasons, it has a ingredient to strengthen my enamel, it’s whitening and fluoride free
- HRHuber R.Rated 5 out of 5 starsSnow
My teeth are really white after only 2 months of using. Feel healthier would 100% recommend.
- SVSophie V.Verified BuyerRated 5 out of 5 starsExcellent so far!
So far so good! I like the idea that my enamel is being rebuilt with these vitamins and minerals…
SOSNOW® Oral Care2 years agoHi Sophie,
Thank you very much for providing this excellent feedback. We are very pleased to learn that you are happy with our services.
-Jolly at SNOW
- SKSinem K.Verified BuyerRated 5 out of 5 starsSnow-tastic
I really like these two! I use them morning and night. They have made my teeth not as sensitive and yet still leave them feeling fresh. I’m excited to see how it works long term.
SOSNOW® Oral Care3 years agoHi Sinem!
Thank you for your review. I am very glad to see that you have been enjoying the SNOW whitening toothpaste! Thank you for trusting SNOW!
-Angie with the SNOW Team❄️ - NPNicholas P.Verified BuyerRated 5 out of 5 starsExcellent
I use several different toothpastes, including a Crest addition to these two Snow pastes. Teeth have gotten significantly whiter since using these Snow pairs. A definite win for all ppl trying to whiten teeth!
SOSNOW® Oral Care3 years agoThat is wonderful to hear Nicholas!
If you ever need any assistance, please do not hesitate to reach out to support@trysnow.com.
Thank you!
The SNOW Team - BHBrenda H.Verified BuyerRated 5 out of 5 starsReview
I like it