SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
BUY 2 GET 1 FREE
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
4.9
Rated 4.9 out of 5 stars
39 Reviews

Trusted by 2,400,000+ customers in the US

SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite

Boring, meet brilliant.

SNOW® Magic Purple Booster Powder uses color correcting pigments to neutralize yellow tones on contact, so your smile looks visibly brighter the moment you rinse. Mica delivers a luminous, polished finish. Formulated with Hydroxyapatite, the primary mineral found in tooth enamel. Make it part of your daily smile ritual, or reach for it whenever life's moments call for a little more glow.

Instant Brightening |  Peroxide-Free | Mix with Any Toothpaste

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      Product Details

      • Color Correcting Purple Pigments Instantly neutralize yellow tones on contact.

      • Hydroxyapatite (5%) The primary mineral naturally found in tooth enamel.

      • Mica Delivers a luminous, polished finish.

      • Xylitol Supports a clean mouth feel and fresher breath.

      • Blueberry Extract and Magnolia Bark Botanical antioxidants for a cleaner smile.

      • Theobromine (from Cacao) Naturally derived for a smooth, polished feel.

      Formula & Ingredients

      All Ingredients: Calcium Dihydrogen Phosphate, Silicon Dioxide, Calcium Carbonate, Hydroxyapatite, Mica, Titanium Dioxide, L-tert-Leucine, Sodium Bicarbonate, Xylitol, Xanthan Gum, Magnesium Stearate, Oat Starch, Theobroma Cacao Extract, Eucalyptus Globulus Leaf Extract, Magnolia Acuminata Bark Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sodium Saccharin, Menthol, Flavor (Lavender), Sodium Benzoate, CI 42090, CI 16035.

      *Please note that ingredient lists may change or vary from time to time. Please refer to the ingredients listed on the product packaging you receive for the most up to date list.

      How to Use

      Just Sprinkle, Brush, and Glow.

      1. Sprinkle a small amount directly onto your toothpaste, or lightly dip a damp toothbrush into the powder.
      2. Brush thoroughly for two minutes, covering all surfaces.
      3. Rinse well and enjoy a glowing smile.

      For best results, use daily as part of your SNOW smile ritual.

      Guarantee & Warranty

      30-Day Smile Guarantee

      Love it or send it back. You are covered with our hassle-free money-back guarantee.

      Shipping & Returns

      • Free Economy Shipping on orders $75+
      • 2-Day Express Shipping available
      • Orders ship within 2–5 business days

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    • Color Correcting Formula
    • Hydroxyapatite (5%)
    • Xylitol
    • Blueberry Extract and Magnolia Bark
    • Theobromine (from Cacao)
      • Truly Unique Formula
      Ingredients to make you smile.

      Hydroxyapatite

      The primary mineral naturally found in tooth enamel. Formulated at 5% to help support the appearance of healthy enamel and a smooth, clean feel after every brush.

      Color-Correcting Technology

      Targets yellow tones on contact using advanced violet pigments for instant visual brightening.

      Botanical Extracts

      Antioxidant rich plant power formulated to help support a cleaner, brighter looking smile.

      Natural Lavender & Mint Flavor

      A refreshing finish you will look forward to, morning and night.

      Truly Unique Formula
      Image Steps Image Steps Image Steps Image Steps
      Who's It For?
      For anyone who refuses to give up their coffee or wine.

      Made for real life, this color correcting powder neutralizes yellow tones and brightens your smile without changing your routine. No new steps, no harsh treatments. Just sprinkle it into the toothpaste you already use and brush your way to a visibly brighter smile.

      Want even more glow? Pair with SNOW strips or serum for a deeper whitening boost.
      Who's It For?
      Image Steps
      Image Steps
      FLUORIDE & SLS FREE
      Image Steps
      Paraben-Free
      Image Steps
      Vegan &
      Cruelty-Free
      Peroxide-Free Whitening
      Exfoliating skincare, meet oral care.

      This powder works like a facial for your smile. Natural physical exfoliants help lift surface stains and buildup, leaving your mouth feeling incredibly clean after every brush.

      Infused with Cocoa, Eucalyptus, Magnolia, and Blueberry for a fresh, clean feel and a visibly brighter smile.

      Vegan. Free of peroxide. Safe for everyday use.

      Clean ingredients that do more than just whiten.
      Peroxide-Free Whitening
      Image Steps
      Compare SNOW®
      Products

      Benefits

      Brightening Booster Powder

      Whitening Booster Gel

      Brightens your teeth with P3 Technology

      Brightens your teeth with P3 Technology Kit 0
      Brightens your teeth with P3 Technology Kit 1

      Helps lift tough surface stains and buildup

      Helps lift tough surface stains and buildup Kit 0
      Helps lift tough surface stains and buildup Kit 1

      Formulated with Hydroxyapatite

      Formulated with Hydroxyapatite Kit 0
      Formulated with Hydroxyapatite Kit 1

      Fits effortlessly into your routine

      Fits effortlessly into your routine Kit 0
      Fits effortlessly into your routine Kit 1

      Sometimes

      Use with any toothpaste

      Use with any toothpaste Kit 0
      Use with any toothpaste Kit 1
      Use with any toothpaste Kit 2
      As seen in
      Commonly Asked Questions

      How does the Magic Whitening Toothpaste Booster Powder work?

      This powder adds natural physical whitening agents to your toothpaste. These mildly abrasive ingredients gently polish away unwanted surface stains, leaving your teeth looking visibly brighter after every use.

      How is this powder different from other teeth whitening solutions?

      Most whitening products require extra steps, trays, or strips. This powder works with the toothpaste you already use. Just sprinkle it in, brush like normal, and get a visibly brighter smile without adding anything new to your routine. The easiest upgrade to your daily smile ritual.

      Will this powder cause any sensitivity?

      This formula is free of peroxide and designed to be gentle enough for regular use. As with any oral care product, we recommend starting with a few uses per week to see how your teeth respond. If you have specific concerns, we suggest checking in with your dentist.

      Reviews

      SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite

      4.9
      Rated 4.9 out of 5 stars
      39 Reviews
      Write a Review (Opens in a new window)
      39 reviews
      • EM
        Erika M.
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? First use
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Great product!

        I purchased the Purple Brightening Magic Nooster and I immediately saw results!

        My teeth are fairly white but after drinking coffee in the morning they can become stained and dull looking. This “newer” product is a winner in my book!!

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      • RE
        Ron E.
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 4-6
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? Some but not bad
        Rated 5 out of 5 stars
        Great

        Works awesome

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      • A
        Angelie
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        My Tooth Whitening Upgrade

        Okay, so I wasn’t expecting much—but this stuff is kind of amazing. I mix a little with my regular toothpaste, and boom, brighter teeth almost instantly. The purple powder looks wild, but it actually helps tone down yellow stains (like purple shampoo for hair!).

        No weird taste, no sensitivity, and thanks to the hydroxyapatite, my teeth feel stronger too. It’s low-effort, high-reward. Definitely keeping this in my routine

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      • SM
        Sheri M.
        Verified Buyer
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? First use
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Magic purple powder

        If you want to see stains lifted off your teeth grab this magic purple powder. It’s been my favourite ever since I started using it.

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      • RS
        Robert S.
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Holy S*%#

        Honestly wasn't expecting much but this stuff suprised me.

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      • S Profile picture for Siera
        Siera
        I recommend this product
        How many shades whiter are your teeth? 1-3
        What are your teeth staining habits? Coffee and/or tea
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Best teeth whitening product

        Honestly I already have pretty white teeth. I couldn’t find anything else to help get my teeth the shade I wanted them until I found this. Just after 2-3 uses I can already see a difference.

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      • RO Profile picture for Rachel O.
        Rachel O.
        I recommend this product
        How many shades whiter are your teeth? 7-10+
        What are your teeth staining habits? All of the above
        How soon did you start seeing results? 1-3 sessions
        Did you experience sensitivity post use? No
        Rated 5 out of 5 stars
        Keeps my teeth EXTRA white

        This is my new favorite teeth whitening! I don’t have to put those strips on my teeth, I can just brush with this purple powder and my teeth turn white!

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        SO Profile picture for SNOW® Oral Care
        SNOW® Oral Care
        8 months ago

        A bright smile and a happy customer—nothing makes us happier! Thank you for your 5-star review! Email us at support@trysnow.com for a little something special!

      • N
        NByN
        Verified Buyer
        I recommend this product
        Rated 5 out of 5 stars
        Loving it!

        SNOW truly has another great product on their hands. I am loving this toothpaste booster powder. It is compact and travel friendly, but packs a punch with performance. I also really like the lavender and mint flavoring.

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