4.9 15,000+ reviews Trusted by 2.5M+ smiles

Clinicians' Choice

796 clinicians, including dermatologists, share this on FrontrowMD without compensation. Learn more

5 Reasons This Viral Blue Powder Brightens the Smile Your Toothpaste Can't

Your toothpaste was built to clean, not to whiten. This booster adds the step that lifts the stains it leaves behind, so here are 5 reasons your smile is about to look brighter than brushing alone ever got it.

Brighten my Smile

Peroxide-free. Vegan. Works with any toothpaste.

30-Day Smile Guarantee. No return required.

The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ
The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ
The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ

What makes SNOW's Whitening Powder so effective?

It doesn't bleach your teeth.
It lifts the stains off them.

Most whitening uses peroxide to bleach the tooth slowly, over days. This powder works differently, and faster: the yellow you see is mostly a surface film from coffee, tea, and wine, and the fine polishing minerals lift that film off as you brush, so you see the difference right away. Hydroxyapatite, the mineral your enamel is made of, leaves the surface smoother and photo-ready, with no peroxide, so it stays gentle enough for regular use.

1. Your toothpaste cleans your teeth. It can't lift the stains.

You brush twice a day and your smile still looks dull. That's not you doing it wrong, it's that toothpaste was built to clean, not to lift the yellow film coffee, tea, and wine leave sitting on the surface. Most whitening bleaches that stain out slowly, over days. This works differently: fine polishing minerals lift the film off with every brush, so the stain comes away instead of building up, and you see it right away instead of waiting two weeks.

2. You see it the first brush, not in two weeks.

Strips and trays make you wait, days of sitting there hoping the shade moves. This lifts the stain on contact, so the difference shows up the moment you rinse. Reviewers don't hedge about it: "results right away, "after the very first use. No countdown, no maybe,brighter before you put the toothbrush down.

Brighten My Smile
You see it the first brush, not in two weeks.

3. Coffee today, wine tomorrow. Your smile doesn't fall behind.

The stains don't come once, they come every day: morning coffee, afternoon tea, a glass of wine at dinner. A one-time whitening session fades because the buildup just starts again. This is the step that keeps up with it. Sprinkle it in a few times a week and you're lifting the fresh film before it sets, so your smile stays bright instead of slowly dulling back.

Coffee today, wine tomorrow. Your smile doesn't fall behind

4. The mineral your enamel is already made of.

Most whitening strips something away to get results. This works with what's already there. The polishing is backed by hydroxyapatite, the same mineral that naturally makes up your enamel, so instead of stripping your teeth to brighten them, it leaves the surface smoother and photo ready. It's why this feels closer to skincare than a whitening kit: clean, peroxide-free, made to sit in your routine, not fight it.

Brighten My Smile

5. It's not another routine. It's the one you already do.

Most whitening dies in a drawer, because the trays and the timers are a hassle and people quit. There's nothing here to quit. You sprinkle it onto the toothpaste you already own and brush like normal, no new step, nothing to remember. It's the easiest upgrade to something you already do every morning, which is the real reason it keeps working: you actually keep using it.

4.9 1,204 reviews Trusted by 2.5M+ smiles

Clinicians' Choice

796 clinicians, including dermatologists, share this on FrontrowMD without compensation. Learn more

extra strength

SNOW® Blue Teeth Whitening Powder

The peroxide-free booster sprinkles onto the toothpaste you already use and lifts surface stains with every brush. Made with hydroxyapatite. Visibly brighter after every brush.

  • Visibly brighter, no bleaching
  • Works in the two minutes you already brush
  • Sprinkles onto your usual toothpaste
  • Peroxide-free and vegan

Choose your offer

Free over $60

  • 30-Day Smile Guarantee Love it or send it back
  • Delivers in 3-5 days Expedited options available
  • Free US shipping Orders over $60

How it works

3 simple steps
  1. Sprinkling the purple powder onto a toothbrush Step 1 Sprinkle or Drip
  2. Brushing with the purple powder Step 2 Brush
  3. Woman smiling after rinsing Step 3 Rinse & Smile

What’s inside

8 INGREDIENTS
Hydroxyapatite (HAp)
A biomimetic mineral form of the same ingredient that naturally makes up 97% of your teeth material and 70% of your dentin. HA has been the subject of significant research for decades with a wide variety of potential benefits across dentistry and oral care.
Blueberry Extract
Pulled from blueberries, known for their antioxidant rich profile. Superfood energy in your oral beauty routine.
Cocoa Extract (Theobroma Cacao)
An extract from cocoa beans, known for the antioxidant rich plant compounds also found in dark chocolate. Indulgent, unexpected, premium in oral care.
Magnolia Bark Extract
An extract from magnolia bark with over 2,000 years of use in traditional herbal practice. Calming & aromatic.
Eucalyptus Leaf Extract
Pulled from eucalyptus leaves, known for freshening breath. Bright, crisp, naturally herbal.
Lavender
From lavender flowers, known for their calming aroma. Bringing a floral finishing to your wellness ritual.
Xylitol
A natural sweetener from fruits, vegetables, and birch trees. Sweet on your tongue, invisible to oral bacteria. Decades of dental research backs it.
Mica
The naturally occurring mineral behind luminous makeup formulas. Known for its soft shimmer. Adds an instant glow finish.

Real results

Before & after
Before and after close-ups of brighter teeth Before and after close-ups of brighter teeth Before and after close-ups of brighter teeth
How to Use

1. Sprinkle a small amount directly onto your toothpaste, or lightly dip a damp toothbrush into the powder.

2. Brush thoroughly for two minutes, covering all surfaces.

3. Rinse and smile.

Ingredients

Calcium Dihydrogen Phosphate, Silicon Dioxide, Calcium Carbonate, Hydroxyapatite, Mica, Titanium Dioxide, L-tert-Leucine, Sodium Bicarbonate, Xylitol, Xanthan Gum, Magnesium Stearate, Sodium Saccharin, Menthol, Flavor (Lavender), Sodium Benzoate, CI 42090, CI 16035.

Disclaimer

Keep out of reach of children. For ages 12 and up. For use on natural teeth only. Discontinue use and consult a dentist if you experience pain, discomfort, or sensitivity. Results may vary.

“My teeth haven’t been this white in 20 years!!”
—Brittany C.
“I never dreamed I could get my teeth this white after 40 years of drinking coffee and tea.”
— Debra Y.
4.9
15,662 verified reviews ✓
3.7 Million+ treatments shipped
Add to cart

2.5 Million Smiles and Counting

4.8
Rated 4.8 out of 5 stars
169 Reviews
4.8
Rated 4.8 out of 5 stars
Based on 169 reviews
Slide 1 selected
169 reviews
  • JS Profile picture for Julie S.
    Julie S.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Love this stuff!

    I'm always getting compliments on how white my teeth are and what do I use. I tell them it's snow products! This product is easy to use. I simply sprinkle some of the powder onto my toothpaste in the morning before I start brushing my teeth. And well the results speak for themselves.

    I love this stuff!

  • MC
    Mary C.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Wine
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    My dentist asked what changed

    Not really noticing my teeth being much 'whiter', but only a week or so into using my dentist asked what had changed - less tartar & healthier gums!

  • J
    Jeremy
    Verified Reviewer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    How does it work so well?!?

    After only using a few times, my girlfriend noticed how much whiter my teeth were getting. I love that you can just add it to your toothpaste while your brushing and in 2 minutes your stains are lifted.

  • S
    Sue
    I recommend this product
    How many shades whiter are your teeth? 7-10+
    What are your teeth staining habits? Wine
    How soon did you start seeing results? 8+ sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Wow

    I’m 68 years old and my teeth now look as nice as they did in my 20’s. Highly recommend!

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    1 year ago

    Hi Sue,

    Thank you so much for your fantastic 5-star review! 🌟 We're thrilled to hear that your teeth now look as nice as they did in your 20's. Your support and kind words mean the world to us!

    It's customers like you who inspire us to keep delivering the best experience possible. We truly appreciate you being part of the SNOW family and look forward to serving you again soon!

    Best regards,
    Muhammad
    SNOW ❄️ Team

  • P Profile picture for Pamela
    Pamela
    I recommend this product
    How many shades whiter are your teeth? 7-10+
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 4-7 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Unbelievable

    I was skeptical. Have always used whitening strips. This powder is so much faster! I can't believe the results. Definitely a user for life.

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    1 year ago

    Hi Pamela,

    Thank you so much for the outstanding 5-star review! We strive to provide every customer with an excellent experience, and it's incredibly rewarding to receive glowing feedback like yours. Your praise motivates us to continue delivering top-notch products and services that exceed expectations. We're thrilled to have you as a valued SNOW customer and look forward to serving you again soon!

    Warm regards,
    Muhammad at SNOW ❄️

  • LS Profile picture for Lorene S.
    Lorene S.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? First use
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Results Right Away

    I really like this product. I put it on my Snow Toothpaste and brush for three minutes and rinse. My teeth are whiter. I highly recommend this product.

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    3 years ago

    Glad you are enjoying SNOW Lorene!

    If you ever need any assistance, please do not hesitate to reach out to support@trysnow.com.

    Thank you,
    The SNOW Team

  • JM
    Jackie M.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Tobacco
    How soon did you start seeing results? First use
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Works!

    I’ve only been using the mouthwash and powder. It makes a huge difference!

  • AM
    Amy M.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Wine
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? Some but not bad
    Rated 5 out of 5 stars
    Awesome!

    Works Great! 💪

  • 30-Day Smile Guarantee Love it or send it back
  • Delivers in 3-5 days Expedited Options