the welcome kit

Extra Strength Smile Ritual

4.9 3,109 Reviewsacross this ritual’s 4 products

Your complete daily whitening system. Brush with nano-hydroxyapatite toothpaste, boost with color-correcting purple powder, lift deep stains with the extra strength peroxide pen, and accelerate every treatment with the LED mouthpiece. Four products that work as one routine — and the LED is yours to keep from your first kit.

  • Prep + Clean with fluoride-free toothpaste
  • Polish + Brighten using purple color technology powder
  • Whiten on-the-go with whitening pen
  • Accelerate pen results with LED Mouthpiece
Save 50%Save 40%
  1. clean. n-Ha Toothpaste Nano-hydroxyapatite daily paste — fluoride-free $10
  2. boost. Booster Powder Purple color-correcting — ~45 uses $39
  3. whiten. Whitening Pen Extra-strength peroxide — ~30 treatments $39
  4. glow. LED Activator Yours to keep — ships in your first kit $39
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How to Use

Nano-Hydroxyapatite Toothpaste
Use desired amount on toothbrush. Brush thoroughly for 2 minutes. Spit and rinse with water (optional rinse). Use morning and night for best results.
Pro tip: Use with SNOW® Whitening Powder for best results

Purple Teeth Whitening Powder
Sprinkle a small amount directly onto your toothpaste, or lightly dip a damp toothbrush into the powder. Brush thoroughly for two minutes, covering all surfaces. Rinse and smile.
Pro tip: Use with SNOW® Nano-Hydroxyapatite Toothpaste for best results

Extra Strength Whitening Pen
Twist the base of the wand to dispense the whitening serum onto the brush tip. Apply a thin, even layer to the front surface of your teeth, keeping the serum away from your gums and soft tissue. Allow the serum to dry for 30 seconds before closing your mouth, then leave on for up to 30 minutes. Rinse thoroughly with water.
Pro tip: Use with SNOW® LED Whitening Mouthpiece for best results

SNOW® LED Whitening Mouthpiece
Brush your teeth thoroughly before use. Apply the whitening serum to the front of each tooth using the wand applicator. Gently fit the mouthpiece and plug into your device. Whiten for 9 to 30 minutes. Remove the mouthpiece, unplug, and rinse your mouth with water.
Use once per day for 21 days, then two to three times per week for maintenance. For adults ages 18 years and up.

Ingredients

Nano-Hydroxyapatite Toothpaste
Sorbitol, Water (Aqua), Calcium Carbonate, Hydrated Silica, Glycerin, Sodium Lauroyl Sarcosinate, Cellulose Gum, Xylitol, Hydroxyacetophenone, 1,2-Hexanediol, Flavor, Xanthan Gum, Stevia Rebaudiana Extract, Menthol, Mentha Piperita (Peppermint) Oil, Maltodextrin, Sodium Chloride, Sodium Citrate, Malic Acid, Tetrasodium Pyrophosphate, Nano-Hydroxyapatite, Cocos Nucifera (Coconut) Oil, CI 77891.

Purple Teeth Whitening Powder
Calcium Dihydrogen Phosphate, Silicon Dioxide, Calcium Carbonate, Hydroxyapatite, Mica, Titanium Dioxide, L-tert-Leucine, Sodium Bicarbonate, Xylitol, Xanthan Gum, Magnesium Stearate, Oat Starch, Theobroma Cacao Extract, Eucalyptus Globulus Leaf Extract, Magnolia Acuminata Bark Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sodium Saccharin, Menthol, Flavor (Lavender), Sodium Benzoate, CI 42090, CI 16035.

Extra Strength Whitening Pen
Water (Aqua), Glycerin, Hydrogen Peroxide, Carbamide Peroxide, Propylene Glycol, Potassium Nitrate, Xylitol, Carbomer, Hydroxyapatite, Carboxymethylcellulose, Aloe Barbadensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, PVP, DL-Menthol, Sodium Hydroxide, Sodium Saccharin, Tocopherol.

Ingredient lists may change or vary from time to time. Please refer to the ingredients listed on the product packaging you receive for the most up to date list.

Subscription & Disclaimer

How the subscription works: your first kit includes all four products — toothpaste, booster powder, whitening pen and the LED mouthpiece — at 50% off. Refill deliveries include the toothpaste, powder and pen only, at 30% off their combined regular price; the LED mouthpiece is yours to keep and does not reship. Refills arrive every two months by default — switch to monthly or every three months, skip, pause or cancel anytime from your account.

Keep out of reach of children. For ages 12 and up. For use on natural teeth only. Discontinue use and consult a dentist if you experience pain, discomfort, or sensitivity. Results may vary.

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The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ
The Hollywood Reporter
Cosmopolitan
Forbes
Billboard
Byrdie
Askmen
Essence
Marie Claire
New York Post
Wired
Oprah Daily
BussFeed
GQ
ritual.

the daily

Smile ritual.

clean.

n-Ha Toothpaste

n-Ha Toothpaste

Start with a clean foundation. Removes surface stains and preps enamel for maximum serum absorption.

boost.

Purple Booster Powder

Purple Booster Powder

Color-correcting violet pigment neutralizes yellow tones on contact. Visibly brighter the moment you rinse.

whiten.

Extra Strength Whitening Pen

Extra Strength Whitening Pen

Precision serum application exactly where you need it. Lift stains, brighten enamel, freshen with every use.

glow.

LED Mouthpiece

LED Mouthpiece

Accelerate every treatment with blue LED light. Just 9 minutes a day — and the mouthpiece is yours to keep.

“I saw this on social media and was doubtful at first. Started seeing a difference in about 3 days.”
— Bob J.
“Only products that have worked for me! And no sensitivity!! AMAZING!!”
— Michelle N.
“It works. I've been using SNOW for years!”
— Cathy C.
“I saw a difference the first time. I used it for 14 days straight and my teeth are sparkling white.”
— Joanna W.
“I have seen a difference in just a few days. Easy to apply. Will be buying more.”
— Debbie W.
“I am more than impressed …”
— Donna H.
4.8 average across SNOW®
15k+ verified reviews across SNOW® ✓
2.5M+ smiles brightened

LED Accelerator

Included in Your Kit

Ships with your first ritual delivery — yours to keep, never rebills.

Pairs With Any Pen

Works with every SNOW whitening pen — apply, insert, glow.

LED Accelerator

Lifts Surface Stains

Accelerates your pen's serum to help lift surface stains faster.

LED Technology

Blue light bathes every tooth evenly. No strips, no mess.

See why thousands choose snow

Not all whitening solutions are created equal. Discover what makes Snow a smarter, safer choice for achieving a brighter smile.

Traditional Whitening
Gentle on enamel Yes No
Designed for sensitive teeth Yes No
Dentist-inspired formulas Yes No
Professional results at home Yes No
Complete whitening system Yes No
Easy daily maintenance Yes No

Real results.

Individual results may vary. Photos from verified Snow customers. No filters applied.

Which formula is right for you?

Extra Strength

Visible results, fast.

  • Coffee, wine & tea stains The stubborn ones
  • Noticeable results Within first few uses
  • Enamel Safe Part of your daily routine
  • Already whitened before, ready to go stronger
Shop Extra Strength

Sensitive

Gentle, everyday whitening.

  • Sensitive teeth or first time whitening
  • Prefer a gradual approach Comfort first
  • Support enamel while whitening
  • Daily routine ready
Shop Sensitive

Purple

Instant optical brightness

  • Immediate Results For life's big moments
  • Instant optical brightness Great before events
  • Social-first TikTok and Gram-worthy results
  • Already whitening Want the next level
Shop Purple

Real Results, Real Smiles

4.9
Rated 4.9 out of 5 stars
1,213 Reviews
4.9
Rated 4.9 out of 5 stars
Based on 1,213 reviews
Slide 1 selected
1,213 reviews
  • CT
    Carol T.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Best Teeth Whitening

    Best teeth whitening serum ever. I just use the pen and love how white and sparkly my teeth look!

  • FD
    Fran D.
    Verified Buyer
    I recommend this product
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? First use
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Does the trick!

    No gooey-ness or bad taste. Dispenses easily and works great with the blue light mouthpiece.

  • BJ
    Bob J.
    I recommend this product
    How many shades whiter are your teeth? 1-3
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Better than expected

    I saw this on social media and was doubtful at first. Started seeing a difference in about 3 days.

  • T
    Thomas
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Tobacco
    How soon did you start seeing results? 4-7 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Not bad.

    It took about a week before I noticed a difference. But so far-so-good.

  • CJ
    Carolyn J.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 4-6
    How soon did you start seeing results? 4-7 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Snow is the best!

    I think it is amazing. Ever since I have been using your product everyone compliments me on how white my teeth are. The whiteness of your teeth can take 10-20 years off your appearance.

    I also use the whitening powder daily in conjunction with my toothpaste. SNOW is the BEST!!!

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    3 years ago

    Hi Carolyn!
    I'm so happy to hear that you were able to see a difference in your teeth when using the SNOW products! I appreciate you taking the time to write us a review.
    Thank you for being a loyal customer at SNOW!
    -Angie with the SNOW Team❄️

  • HN
    Hakseng N.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 4-7 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    Efficiency

    To my astonishment, it does significantly help whiten my teeth!

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    3 years ago

    Hi Hakseng!
    Thank you so much for your review! Glad to see that the SNOW extra strength whitening serum has significantly whitened your teeth!
    If you have any questions or concerns, please feel to contact us at support@trysnow.com :)
    -Angie with the SNOW Team❄️

  • CC
    Carole C.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? All of the above
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? No
    Rated 5 out of 5 stars
    The Best!!!

    This whole system is the best! It really works!

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    3 years ago

    Hi Carole!
    Thank you for your review. It is so exciting to hear that our products have really been working for you! I am so glad you decided to go with SNOW to start your whitening journey. Thank you for being a new customer!
    -Angie with the SNOW Team❄️

  • SY
    Summer Y.
    Verified Buyer
    I recommend this product
    How many shades whiter are your teeth? 4-6
    What are your teeth staining habits? Coffee and/or tea
    How soon did you start seeing results? 1-3 sessions
    Did you experience sensitivity post use? Some but not bad
    Rated 5 out of 5 stars
    Definitely worth it!

    I think it works pretty well, I ordered a kit 2 months ago and noticed a big difference. Ordered 2 extra strength pens. Pricey but totally worth it. I get a lot of compliments 😁

    SO Profile picture for SNOW® Oral Care
    SNOW® Oral Care
    3 years ago

    Hi Summer!
    Thank you for your review. I am so happy to see that the SNOW extra strength whitening serums have really been helping you whiten your teeth. Thank you for being a part of SNOW!
    -Angie with the SNOW Team❄️

  • 30-Day Smile Guarantee Love it or send it back
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