Formula Key
- Whitening Power
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Sensitivity Comfort
- {"scale_min":"1.0","scale_max":"5.0","value":"5.0"} out of 5
- Enamel Support
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Hydration Support
- {"scale_min":"1.0","scale_max":"5.0","value":"2.0"} out of 5
- Instant Brightening
- {"scale_min":"1.0","scale_max":"5.0","value":"5.0"} out of 5
- Freshness
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
Build Your Ritual
SNOW® Dissolving Purple Teeth Whitening Strips
Starting at $35+
Formula Key
- Whitening Power
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Sensitivity Comfort
- {"scale_min":"1.0","scale_max":"5.0","value":"5.0"} out of 5
- Enamel Support
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
- Hydration Support
- {"scale_min":"1.0","scale_max":"5.0","value":"2.0"} out of 5
- Instant Brightening
- {"scale_min":"1.0","scale_max":"5.0","value":"5.0"} out of 5
- Freshness
- {"scale_min":"1.0","scale_max":"5.0","value":"4.0"} out of 5
“The BEST! ”
— Amanda S.
“I absolutely love it.”
— Amber T.
“Invest in your Dental Health”
— Benny T.
“Best Teeth Whitening”
— Carol T.
“It works. I've been using SNOW for years!”
— Cathy C.
“I am more than impressed ... ”
— Donna H.
“Amazing results in a very short time!”
— Jennifer F.
“Whiter in just three sessions!!”
— Joelle
“Best product for ON THE GO”
— Jordan H.
“Easy to use no sensitivity”
— Karen O.
“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”
— Katherine I.
“OBSESSED The best teeth whitening product I have ever used !!! ”
— Kavanna H.
“Great product my teeth have turned 5 shades whiter in just a couple weeks!”
— Noah
“The “nano-hydroxyapatite” is a game changer.”
— Phuong N.
“ok wait… these actually work lol.”
— Sarah
“It works and is great for sensitive teeth like mine!”
— Tiffani
“The BEST! ”
— Amanda S.
“I absolutely love it.”
— Amber T.
“Invest in your Dental Health”
— Benny T.
“Best Teeth Whitening”
— Carol T.
“It works. I've been using SNOW for years!”
— Cathy C.
“I am more than impressed ... ”
— Donna H.
“Amazing results in a very short time!”
— Jennifer F.
“Whiter in just three sessions!!”
— Joelle
“Best product for ON THE GO”
— Jordan H.
“Easy to use no sensitivity”
— Karen O.
“I absolutely love it! It got rid of my coffee stains and made my teeth brighter! Love it!!”
— Katherine I.
“OBSESSED The best teeth whitening product I have ever used !!! ”
— Kavanna H.
“Great product my teeth have turned 5 shades whiter in just a couple weeks!”
— Noah
“The “nano-hydroxyapatite” is a game changer.”
— Phuong N.
“ok wait… these actually work lol.”
— Sarah
“It works and is great for sensitive teeth like mine!”
— Tiffani
Trusted by 2.5 Million+ Smiles
Beautiful Ingredients.
- Hydroxyapatite (HAp)
- A biomimetic mineral form of the same ingredient that naturally makes up 97% of your teeth material and 70% of your dentin. HA has been the subject of significant research for decades with a wide variety of potential benefits across dentistry and oral care.
- Blueberry Extract
- Pulled from blueberries, known for their antioxidant rich profile. Superfood energy in your oral beauty routine.
- Cocoa Extract (Theobroma Cacao)
- An extract from cocoa beans, known for the antioxidant rich plant compounds also found in dark chocolate. Indulgent, unexpected, premium in oral care.
- Magnolia Bark Extract
- An extract from magnolia bark with over 2,000 years of use in traditional herbal practice. Calming & aromatic.
- Eucalyptus Leaf Extract
- Pulled from eucalyptus leaves, known for freshening breath. Bright, crisp, naturally herbal.
- Lavender
- From lavender flowers, known for their calming aroma. Bringing a floral finishing to your wellness ritual.
- Xylitol
- A natural sweetener from fruits, vegetables, and birch trees. Sweet on your tongue, invisible to oral bacteria. Decades of dental research backs it.
- Mica
- The naturally occurring mineral behind luminous makeup formulas. Known for its soft shimmer. Adds an instant glow finish.
Which formula is right for you?
Extra Strength
Visible results, fast.
-
Coffee, wine & tea stains
The stubborn ones
-
Noticeable results
Within first few uses
-
Enamel Safe
Part of your daily routine
-
Already whitened before, ready to go stronger
Sensitive
Gentle, everyday whitening.
-
Sensitive teeth or first time whitening
-
Prefer a gradual approach
Comfort first
-
Support enamel while whitening
-
Daily routine ready
Purple
Instant optical brightness
-
Immediate Results
For life's big moments
-
Instant optical brightness
Great before events
-
Social-first
TikTok and Gram-worthy results
-
Already whitening
Want the next level
Beautiful results.
Individual results may vary. Photos from verified Snow customers. No filters applied.
Questions? We have answers.
Reviews for SNOW® Purple Primer Powder | Instant Brightening with Hydroxyapatite
- EMErika M.Verified BuyerRated 5 out of 5 starsGreat product!
I purchased the Purple Brightening Magic Nooster and I immediately saw results!
My teeth are fairly white but after drinking coffee in the morning they can become stained and dull looking. This “newer” product is a winner in my book!!
- RERon E.Verified BuyerRated 5 out of 5 starsGreat
Works awesome
- AAngelieVerified BuyerRated 5 out of 5 starsMy Tooth Whitening Upgrade
Okay, so I wasn’t expecting much—but this stuff is kind of amazing. I mix a little with my regular toothpaste, and boom, brighter teeth almost instantly. The purple powder looks wild, but it actually helps tone down yellow stains (like purple shampoo for hair!).
No weird taste, no sensitivity, and thanks to the hydroxyapatite, my teeth feel stronger too. It’s low-effort, high-reward. Definitely keeping this in my routine
- SMSheri M.Verified BuyerRated 5 out of 5 starsMagic purple powder
If you want to see stains lifted off your teeth grab this magic purple powder. It’s been my favourite ever since I started using it.
- RSRobert S.Rated 5 out of 5 starsHoly S*%#
Honestly wasn't expecting much but this stuff suprised me.
- SSieraRated 5 out of 5 starsBest teeth whitening product
Honestly I already have pretty white teeth. I couldn’t find anything else to help get my teeth the shade I wanted them until I found this. Just after 2-3 uses I can already see a difference.
- RORachel O.Rated 5 out of 5 starsKeeps my teeth EXTRA white
This is my new favorite teeth whitening! I don’t have to put those strips on my teeth, I can just brush with this purple powder and my teeth turn white!
SOSNOW® Oral Care10 months agoA bright smile and a happy customer—nothing makes us happier! Thank you for your 5-star review! Email us at support@trysnow.com for a little something special!
- NNByNVerified BuyerRated 5 out of 5 starsLoving it!
SNOW truly has another great product on their hands. I am loving this toothpaste booster powder. It is compact and travel friendly, but packs a punch with performance. I also really like the lavender and mint flavoring.