PRIVACY POLICY
Last Updated: March 11, 2026
1. Introduction
Oravance Wellness LLC (doing business as SNOW / Snow Oral Care) (“Oravance,” “SNOW,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you:
• visit our website (the “Website”)
• purchase or use our products (the “Products”)
• create an account
• engage with our marketing communications
• submit reviews or testimonials
• communicate with us or otherwise interact with our services.
By accessing the Website or providing us with personal information, you agree to the practices described in this Privacy Policy.
This Privacy Policy applies to information collected through the Website and related services operated by Oravance.
2. Information We Collect
We collect several categories of personal information depending on how you interact with our Website and services.
A. Information You Provide
Information you voluntarily provide may include:
• name
• email address
• phone number
• shipping and billing address
• account login credentials
• purchase history
• payment information (processed by third-party payment processors)
• customer service communications
• product reviews, testimonials, images, or other user-submitted content
• SMS marketing consent records.
Payment information is processed through third-party processors such as Shopify Payments, Stripe, or PayPal. We do not store full payment card numbers.
B. Information Automatically Collected
When you visit the Website, certain information may be collected automatically, including:
• IP address
• browser type and device identifiers
• operating system
• referring URLs
• pages viewed and links clicked
• browsing behavior and shopping activity
• approximate geographic location
• advertising identifiers.
This information may be collected through cookies, pixels, web beacons, and similar tracking technologies.
C. Information from Third Parties
We may receive personal information from third parties including:
• payment processors
• shipping providers
• advertising and analytics partners
• affiliate networks
• social media platforms
• fraud prevention providers.
3. How We Use Your Information
We use personal information for the following business and commercial purposes:
• processing and fulfilling orders
• shipping Products and providing customer support
• managing accounts and subscriptions
• sending order confirmations and service communications
• sending marketing emails and SMS messages where permitted by law
• personalizing your shopping experience
• improving Website functionality and product offerings
• detecting and preventing fraud or abuse
• maintaining security of our systems
• complying with legal obligations
• conducting analytics and internal business operations.
We may also use aggregated or de-identified information for business analysis and product development.
3A. Data Minimization and Purpose Limitation
We collect and process personal information only to the extent reasonably necessary and proportionate to achieve the purposes described in this Privacy Policy.
We limit our collection and use of personal information to purposes such as:
• providing products and services
• communicating with customers
• improving Website functionality and user experience
• maintaining security and preventing fraud
• complying with legal obligations.
Where feasible, we use aggregated or de-identified data that cannot reasonably identify an individual.
4. Sharing of Information
We share personal information only as necessary to operate our business and provide services.
Recipients may include:
• payment processors (e.g., Stripe, Shopify Payments, PayPal)
• shipping and logistics providers
• marketing and advertising partners
• analytics providers
• SMS messaging platforms
• cloud hosting and IT service providers
• customer service platforms
• affiliates or business partners
• government authorities when required by law.
We require service providers to process personal information only in accordance with our instructions and applicable law.
We do not sell personal information in the traditional sense of exchanging personal information for monetary payment.
However, certain privacy laws (including California law) may define some advertising or analytics sharing as a “sale” or “sharing.”
You may opt out using the “Do Not Sell or Share My Personal Information” link available on our Website where required by law.
4A. Sensitive Personal Information
Some Products offered on the Website are designed for customers experiencing dental sensitivity.
Purchasing or browsing such Products may indirectly reveal health-related preferences or conditions.
Under certain privacy laws (including those in California, Colorado, Connecticut, and Virginia), this type of information may qualify as sensitive personal information.
We use this information only to:
• fulfill orders
• personalize your experience
• improve our products and services.
We do not sell or share sensitive personal information for purposes beyond those necessary to provide our services.
You may request that we limit our use of sensitive personal information by contacting:
support@trysnow.com
5. Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to:
• operate and maintain the Website
• analyze Website performance
• personalize content and recommendations
• support targeted advertising.
You may manage cookies through your browser settings.
We recognize Global Privacy Control (GPC) signals where required by law. If your browser transmits a GPC signal, we will treat it as an opt-out of the sale or sharing of personal information for targeted advertising purposes.
To opt out of targeted advertising cookies specifically, you may use the “Do Not Sell or Share My Personal Information” link available on our Website.
5A. Automated Decision-Making and Profiling
We may use automated tools and analytics technologies to analyze browsing behavior, purchase activity, and interactions with our Website in order to:
• personalize product recommendations
• improve marketing relevance
• measure advertising performance
• enhance Website functionality.
These processes may involve limited profiling based on shopping behavior or browsing activity.
They are used solely for commercial and operational purposes and are not used to make decisions that produce legal or similarly significant effects.
Where required by law, you may opt out of certain profiling used for targeted advertising by using the “Do Not Sell or Share My Personal Information” link on our Website.
6. State Privacy Rights
(California, Colorado, Connecticut, Virginia, Utah)
Depending on your state of residence, you may have rights regarding your personal information, including:
• the right to access personal information we hold about you
• the right to correct inaccurate personal information
• the right to request deletion of personal information
• the right to obtain a portable copy of your data
• the right to opt out of targeted advertising
• the right to opt out of the sale or sharing of personal information
• the right to limit use of sensitive personal information (where applicable).
To exercise these rights, contact:
support@trysnow.com
We will verify your identity and respond within 45 days, unless an extension is permitted by law.
Authorized Agents
California residents may designate an authorized agent to submit privacy requests on their behalf. We may require written authorization and identity verification.
Right to Appeal
If we deny your privacy request, you may appeal by emailing:
support@trysnow.com
Subject: Privacy Appeal
We will respond within 45 days.
Residents of Colorado, Connecticut, or Virginia may contact their state Attorney General if an appeal is denied.
Non-Discrimination
We will not discriminate against you for exercising your privacy rights. This means we will not:
• deny goods or services
• charge different prices
• provide a different level of service.
Submitting Requests
Requests may be submitted by email or mail:
Email: support@trysnow.com
Mail:
Oravance Wellness LLC
Attn: Privacy
15 Riverside Ave
Westport, CT 06880
7. SMS Privacy (TCPA Compliance)
If you opt in to receive SMS messages:
• we collect your phone number and consent record
• consent is not required to purchase Products
• message and data rates may apply.
You may opt out at any time by replying STOP.
SMS communications are governed by:
Messaging Terms
https://terms.pscr.pt/legal/shop/snow-teeth-whitening/terms_of_service
Messaging Privacy Policy
https://terms.pscr.pt/legal/shop/snow-teeth-whitening/privacy_policy
8. Payment Processing
Payments are processed by third-party PCI-compliant payment processors.
We do not store full credit card numbers or payment credentials.
Transactions are governed by the privacy policies of the payment processors you choose to use.
9. Data Security
We implement administrative, technical, and physical safeguards designed to protect personal information.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Use of the Website and transmission of information is at your own risk.
10. Data Retention
We retain personal information only as long as necessary for the purposes described in this Privacy Policy.
Typical retention periods include:
• Order and transaction records: up to 7 years for tax and accounting obligations
• Account and subscription information: duration of the account plus up to 3 years after last activity
• Marketing communications data: until you opt out plus up to 1 year for suppression list maintenance
• Analytics data: generally retained up to 26 months in accordance with analytics platform policies.
Data may be retained longer where required to comply with legal obligations or resolve disputes.
11. International Users
The Website is intended for use within the United States.
If you access the Website from outside the United States, you understand that your information may be transferred to and processed in the United States, which may have different data protection laws than those in your jurisdiction.
12. Children’s Privacy
The Website is not directed to children under age 13, and we do not knowingly collect personal information from children under 13 in violation of the Children’s Online Privacy Protection Act (COPPA).
If we learn that we have collected personal information from a child under 13, we will delete it promptly.
Parents or guardians may contact us to request deletion.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
Updated versions will be posted on this page with a revised “Last Updated” date.
Continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy.
14. California “Shine the Light” Notice
Under California Civil Code §1798.83, California residents may request information regarding personal information disclosed to third parties for their own direct marketing purposes during the preceding calendar year.
To submit a request, email:
support@trysnow.com
Subject: Shine the Light Request
We will respond within 30 days.
15. Contact Us
For privacy questions, requests, or concerns, please contact:
Email: support@trysnow.com
Mail:
Oravance Wellness LLC
Attn: Privacy
15 Riverside Ave
Westport, CT 06880
