Senior Media Buyer

ABOUT THIS JOB

SNOW is looking for a Senior Media Buyer to join our growing E-commerce Team.
Their duties will center around ad campaign execution and optimization, including campaign strategy, segmentation, targeting and other best practices. The E-commerce team is responsible for supporting aggressive growth of our DTC business by focusing on customer acquisition, retention and loyalty programs. 

WHAT YOU'LL DO:

  • Create and manage Ad Campaigns for multiple Channels, potentially including Snapchat, TikTok, YouTube and CTV/OTT.
  • Optimize Campaigns for main KPIs, primarily ROAS, CPA and AOV.
  • Help each channel scale in spend, the goal being for each channel to spend 100k+ monthly while hitting minimum ROAS targets.
  • Assemble weekly reports for each channel, to report on top-level metrics, learnings and actionable next steps.
  • Work with our Head of Online Marketing, Dev Team and Creative team to remove any blockers that are prohibiting performance. Snow has internal resources to create videos, landing pages, image ads, etc. to assist this role in scaling these channels and driving maximum ROAS.
  • Ensure in addition to having evergreen funnels running that we run Ads that align with the Offers/Promos which run on TrySnow.com. 
  • Work with our Owned Channels Managers to make sure we’re passing data back (mostly email lists) into each of the Ad Platforms on a regular basis to use for Re-targeting, Up-sell funnels, Lookalikes and Exclusion purposes.
  • Cross-check reported performance of Ad Platforms with Google Analytics and other 3rd party attribution tools such as NorthBeam.

 

QUALIFICATIONS

  • 2-5 years of experience running Ads on at least 1 of the following channels: Snapchat, TikTok, YouTube or CTV/OTT. Ideally experience running Ads on multiple of the above channels.
  • Confidence to optimize campaigns/ads for Conversion based KPIs. 
  • Experience helping brands scale their accounts, increasing spend while improving or keeping ROAS the same levels.
  • Detailed understanding of Ad Platforms tools, capabilities and reporting. 
  • Basic cross-knowledge of other marketing areas including email, sms and cro.
  • Strong proficiency of Google Analytics to find insights of how paid traffic performs and behaves after they land on our site.
  • Ability to work with other team members and be prescriptive in suggesting to Dev or Creative teams what is needed to help the Ads perform better.
  • Strong teamwork, analytical, strategic thinking and problem-solving skills.
  • Excellent verbal and written communications skills - both with internal teams, external agencies and business partners.
  • Previous e-commerce / DTC industry experience is preferred.

Please send your resume and CV to 

logan@trysnow.com if you are interested in this position.

 

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