The Myths and Misunderstandings About Teeth Whitening

The teeth whitening industry is worth hundreds of millions of dollars and is growing year on year as more consumers pursue the perfect smile. But there are many misconceptions concerning this industry and the whitening process in general, and that causes endless confusion.

Take a look at the following teeth whitening myths and misconceptions to learn more about this process.

Myth 1: Teeth Whitening Toothpaste/Strips Remove all Stains

The bright smiles you see on TV commercials may convince you that whitening toothpaste is enough to get a Hollywood-worthy smile. But that’s not quite how it works.

Whitening toothpaste contains abrasive substances that scrub your enamel, removing plaque before it forms tartar, at which point only your dentist can help. However, many stains occur underneath the enamel on a surface known as the dentin.

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These stains can occur as a result of age, medication, trauma, and more, and as they’re located in a place your brush can’t reach, no amount of whitening toothpaste will remove them.

This is why your teeth don’t become beautifully white after you brush; it’s why those stains remain even after vigorous brushing and liberal use of whitening strips.

A great way to remove dentin stains is to use a product like Snow Teeth Whitening. These kits are perfectly safe to use at home and can whiten the dentin, giving you a bright, white smile. From there, you just need to brush your teeth as normal to remove the plaque and prevent it from sticking to your enamel. 

Myth 2: Teeth Whitening Harms Your Enamel

Excessive and incorrect use of whitening products can harm your enamel. Some of them contain strong bleaches and if this comes into contact with your gums and lips it can burn. However, if you’re using a safe product and following the instructions, there should be no issue.

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We recommend only purchasing a product from a legitimate, US-based company or dentist. That way, you know it has been safety tested and produced under strict safety guidelines.

Myth 3: Teeth Whitening Lasts Forever

A good whitening solution can last for months, but it depends on the person and their eating/drinking habits. 

If you’re addicted to coffee, drink copious amounts of red wine and smoke, those gleaming white teeth won’t last for very long and will begin to fade in just a few weeks.

Myth 4: Natural Whitening Solutions are Effective

For every proven commercial product, there are a hundred unproven “natural” and “homemade” alternatives, and teeth whitening is no exception.

Blogs and social media pages devoted to easy at-home whitening recommend everything from turmeric to coconut oil and even lemon juice. Some of these recommendations are rooted in actual science and may provide some benefits. Most, however, may do more harm than good.

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Take turmeric as an example. While it does have strong antibacterial and anti-inflammatory compounds and could, theoretically, provide some benefits, it may also discolor your teeth, gums, and lips. 

Activated charcoal is also recommended but can cause damage to the enamel, while acid should never be rubbed onto your teeth.

Simply put, there are very few (if any) effective homemade teeth whitening products. You can make some simple toothpaste at home, however, using baking soda, oil/water bases, and essential oils. 

Myth 5: Teeth Whitening is Bad for Sensitive Teeth

Teeth whitening is not a problem for people with sensitive teeth. Products like Snow are gentle and designed for everyone. And even if you go through your dentist, providing you tell them about your issues, they can make allowances and may recommend a strong sensitive toothpaste to be used before your session.

Myth 6: Whitening Kits are Expensive

The kits you can purchase from your dentist are expensive, costing upwards of $2,000, a price tag that is well out of reach for the average consumer. However, this is not your only option.

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The kits we sell here at are just as effective and cost a fraction of the price. Our kits are also designed for easy at-home use.